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Asian

Campaign
Agency Network: 
Published/Aired: 
August 2009
Olympus:  Asian
Olympus Print Ad -  Asian

Also From This Campaign 2

Description

Print advertisement created by Krakatua, Malaysia for Olympus, within the category: Electronics, Technology.

Caption

Beautiful shots at 33ft underwater.

Advertising Agency: Krakatua, Kuala Lumpur, Malaysia
Executive Creative Director: Lim Eng Seong
Creative Director: Lam Wai Cheong
Art Director: Wong Yien Keat, Aw Sei Wei
Copywriter: Vincent Edwin
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Highest Rated

Marlus Lau's picture

Now it is a painting. Or a 3D girl.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
LeeHarvey's picture

Kinda nice

LeeHarvey
Activity Score 3045
Creative Director
Marlus Lau's picture

Now it is a painting. Or a 3D girl.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
J Designer's picture

I dont think its a painting or a 3D girl, i just think she was photoshoped too much to look like plastic. a little skin texture gose along way.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
Marlus Lau's picture

Oh yes, that´s what I meant :)

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
jcesar's picture

ok

jcesar
Activity Score 3
Graphic Designer
J Designer's picture

shes ment to be underwater...yet her hair is dry?

J Designer
Activity Score 2420
Graphic Designer at Click Clack
thenewguy's picture

And she's being hit by a wind of some sort. Huh.
This campaign appears to dramatically stylize the benefits of having a camera that goes that deep. You see this more in fashion ads where most me-too products can't really offer you a tangible different. But, underwater photography has a very cool style if done right, so it's too bad they didn't highlight what you could really do underwater. These ads just take models and make fake bubbles look like piercings. Nice aesthetic though. Although the black girl almost looks like she's been holding her breath too long for effect.

thenewguy
Activity Score 127
Copywriter at Quebec
rolling.stone's picture

and all the time same error, static hairs

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

KESHAV's picture

virtual ad

KESHAV
Activity Score 149
Creative Director at rediffusion-yr
mikeelrapido's picture

Nice

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Guest's picture

i think this is done, i'm gonna search the others

Guest
Guest's picture

oh yes, and the sea, down there, is gray!

Guest
davidchong11's picture

yeah,.can be better..

davidchong11
Activity Score 38
Art Director at KL
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