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Arm, 2

Campaign
Agency Network: 
Published/Aired: 
June 2008
Olympus:  Arm, 2
Olympus Print Ad -  Arm, 2

Also From This Campaign 2

Description

Print advertisement created by Turn, Hong Kong for Olympus, within the category: Electronics, Technology.

Caption

Introducing the anti-handshake E-520.

Advertising Agency: Turn Creative, Hong Kong
Creative Directors: Tony Hon
Copywriter: Tony Hon
Photographer: Ricky Wong
Retoucher: Alex Liu
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ahmed ragheb's picture

really awful !!

ahmed ragheb
Activity Score 297
Graphic Designer
Adaddicted's picture

Second stupid thing of the series..!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Frits Harkema's picture

truly unmoving.

Frits Harkema
Activity Score 713
Antwerpen
shades's picture

turd polishing at it's best.

shades
Activity Score 78
Freelance copywriter
StuartLittle's picture

Not Again

StuartLittle
Activity Score 466
Other
johnston's picture

Guys, why do you leave such cruel and harsh criticism? If you don't like something, say so respectfully. Let's be constructive, not destructive.

And no, this isn't my ad.

johnston
Activity Score 144
Copywriter
XL's picture

But it IS bad. Just like the other one they posted, the only that that ISN'T locked down is the hand. Which happens to be the best part for messing up still photos. It's flawed thinking. It's poorly executed. And it's a weak strategy. I think the negative comments are apt in this case. It's a really bad campaign. And as if they didn't take the comments to hear from the first ad, they went and posted a second one,too.

What would your comments be, then, johnston?

XL
Activity Score 214
StuartLittle's picture

Beacuse this forum is meant for criticism, be prepared

StuartLittle
Activity Score 466
Other
StuartLittle's picture

Beacuse this forum is meant for criticism, be prepared

StuartLittle
Activity Score 466
Other
fersvax's picture

NOOOOOOOOOOOO!!!!!!! Deja Vu!

fersvax
Activity Score 1239
Art Director |

FER.

NatalieM's picture

As I'm sure you already know, a hand can move separate from the arm. Hence, holding down the arm and not the hand does nothing to terminate handshake. You might want to rethink this creative.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

ganeshok's picture

Samsung had a better one. Where the CU shot of an old woman holding the camera was the idea.
I am lazy to search for the link. so search it yourself.

ganeshok
Activity Score 153
Flame Advertising Co. Ltd., Chennai |

Ganesh. S

samuelcarlos's picture

Could it get any more literal and any less conceptual.

samuelcarlos
Activity Score 110
Art Director
silenciorn's picture

pls put some more work on it... looks cheap.

silenciorn
Activity Score 153
MoO media |

si fai il mio nome, non ci sono più...

ricky.vinluan's picture

How will you position your product to CANON and NIKON if you have this kind of AD. Think more.

ricky.vinluan
Activity Score 62
Art Director at Graphic Designer/Art Director |

ricky.vinluan

Ehab Bakr's picture

very very nice

Ehab Bakr
Activity Score 2
graphic designer
tinotino's picture

dont work.. i see a bad camera...

tinotino
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