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Runner 3

Campaign
Agency Network: 
Published/Aired: 
February 2008
Olympikus:  Runner 3

Description

Print advertisement created by DCS, Brazil for Olympikus, within the category: Fashion.

Caption

Olympikus Tube. Full Shock Absorption.

Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Regis Montagna
Art Director: Rafael Bohrer
Copywriter: Tiago Mattos
Illustrator: Casulo
Photographer: Claudio Menghetti
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Highest Rated

R. Rinaldi's picture

Hohum.......zzzzzzzzzzzzzz.

R. Rinaldi
Activity Score 686
Singapore
getconnected2001's picture

Hmmmm........ graphics being the same,they are still different.
More appropriate to the previous category.

getconnected2001
Activity Score 987
Art Director at New Delhi
wolfson's picture

onde esta a criatividade?
¿donde esta la creatividad?
Where are the creativity?

http://www.martin-klimas.de/

wolfson
Activity Score 89
Art Director |

mrwolf

matita's picture

Please stop, four times the same comment!

matita
Activity Score 488
Copywriter at Ogilvy Santiago
Tiago Mattos's picture

jjad,

It´s OBVIOUS that both campaigns were based on Klimas' work.

The question is: why it´s not creative? Besides God, nobody has been created nothing in our History. We are all just reorganizing the same information in a different way.

This is not the first, and no longer will be the last case ART is souce for advertising. Just two exemples: remember Honda GRRRR and COG? Both Cannes' Grand Prix? Both had inspiration on art.

But the subject here is not that. It´s the coincidence between Loctite and Olympikus campaigns.

It´s interesting to see how the same graphic solution can be used to two completely needs.

I believe Olympikus is more effective, once the relation between the product and the artist word is not so obvious. But everybody is allowed to disagree.

Tiago Mattos
Activity Score 2
Copywriter
MonsieurD.'s picture

I agree, only we have to try "taking" the inspiration, after that, is about transformation. I see these campaigns exactly the same. If I change their logo it'd work.

MonsieurD.
Activity Score 42
Art Director, Casa Galeria
dragon's picture

The Honda GRRRR GP Cannes, besides to have a good art, has a concept too.
Sorry but i disagree with you with that, sorry.

dragon
Activity Score 113
Copywriter
theanc's picture

AlmapBBDO has done a much better campaign for the same attibute of Mizuno.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

de_felice's picture
de_felice
Activity Score 4
Art director
R. Rinaldi's picture

Hohum.......zzzzzzzzzzzzzz.

R. Rinaldi
Activity Score 686
Singapore
McBain5000's picture

Forced, obviously to incorporate the art direction. The concept is backwards!

McBain5000
Activity Score 115
n/a
bknowlden's picture

Someone should have spent the money and had real people shattering. It would have worked much better in my opinion.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

strongbone's picture

Rewind. Loctite Supeglue.

strongbone
Activity Score 107
Art Director at ScamAd
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