Confidence

Campaign
Agency Network: 
Published/Aired: 
April 2008
Olympia Gym:  Confidence

Description

Print advertisement created by Rediffusion DYR, India for Olympia Gym, within the category: Recreation, Leisure.

Caption

The only thing worth losing is weight.

Advertising Agency: Rediffusion DYR, New Delhi, India
Creative Directors: Daniel Upputuru, Abhinav Pratiman
Copywriter: Bhavna Kher
Art Director / Illustrator: Arnab Ray
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Highest Rated

nemesis's picture

nice message... i like it.

nemesis
Activity Score 765
Creative Director
ManchuChanchu's picture

Fantastic art.

ManchuChanchu
Activity Score 693
Art Director
wildbore's picture

poor creative dept.!

wildbore
Activity Score 749
Creative Director at - - -
philippertl's picture

I like how they play with the word 'lost' but that's the only thing. I don't feel this ad is very engaging.

ILLUSTRATION / DESIGN www.philippertl.co.uk

philippertl
Activity Score 654
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

Gutts's picture

very nice!
a fresh way to handle that topic!
it works fine. may be a bit provocative -
but who cares?
well done guys!

Gutts
Activity Score 40
ad agency
mpindy's picture

I like this one the best because you do not have to see an expression on the man's face. The body language alone carries a very lonesome feel that I think works better than just a frown and eyes that stare into the abyss.

mpindy
Activity Score 165
Graphic Designer
harrison bruce's picture

Agree mpindy. The body language really conveys that sense of despair. My only reservation is that these people look so devestated and hopeless I wonder if they can summon up the fortitude to hit the gym and reclaim their lost self-esteem.

harrison bruce
Activity Score 112
Zeus's picture

i think this is offensive

Zeus
Activity Score 900
somewhere
Dick Huges's picture

I bet you're fat.

Dick Huges
Activity Score 935
Copywriter
bknowlden's picture

Pretty boring for a gym.

bknowlden
Activity Score 3635
Art Director |

--
brandon

www.brandonknowlden.com

Jet Propulsion Lab's picture

This suggests he was actually confident about the way he looked before he started chatting her up... That's very bold of him. Respect.

Jet Propulsion Lab
Activity Score 10669
Copywriter
nemesis's picture

nice message... i like it.

nemesis
Activity Score 765
Creative Director
Srivatss N Iyer's picture

didn't like it at all

Srivatss N Iyer
Activity Score 121
Copywriter at RK Swamy BBDO
Joe Henriod's picture

I love this ad. I think it comes close to being offensive but doesn't cross the line, and has a huge emotional impact. If you have ever had to look through hundreds of gym ads in a week you will understand how special and different this ad is.

Joe Henriod
Activity Score 2
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