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Nasty chump

Campaign
Agency Network: 
Published/Aired: 
August 2009
Old Spice:  Nasty chump

Description

Print advertisement created by Wieden + Kennedy, United States for Old Spice, within the category: Health.

Caption

Residue is evil. Stop it.

Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Directors: Susan Hoffman, Mark Fitzloff
Creative Directors: Eric Baldwin, Jason Bagley
Art Director: Eric Kallman
Copywriter: Craig Allen
Photographer: Chris Buck
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Highest Rated

zeller's picture

I think it's pretty damn funny.

zeller
Activity Score 29
Bundy Agency's picture

Lynx ad from a year ago where he lifts his arm up and it squirts water out?

Bundy Agency
Activity Score 597
Art Director
Guest's picture

agreed, it wasnt a mind blowing idea, and it doesnt shows the evilness of the residue

Guest
Guest's picture

as nasty as that image is...I don't care. That girl has a nice booty.

Guest
tanvir hassan raju's picture

it looks very odd...and cheap copy as well

tanvir hassan raju
Activity Score 419
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |

tanvir

KESHAV's picture

nice try.

KESHAV
Activity Score 149
Creative Director at rediffusion-yr
alexander_bickov's picture

No comment

alexander_bickov
Activity Score 3281
Guest's picture

wow surprised

Guest
sweejin's picture

I find it hard to believe w+k came up with this. And from Portland no less. Must be an off-day.

sweejin
Activity Score 7256
thefakehuman's picture

lazy concept!

thefakehuman
Activity Score 410

- Life Feeds on Life -

zeller's picture

I think it's pretty damn funny.

zeller
Activity Score 29
kibongo's picture

Looks pretty disgusting if you ask me. PG approved this... oh boy.

kibongo
Activity Score 116
Art Director
magedmaher's picture

very disgusting

magedmaher
Activity Score 17
Javier Ramírez's picture

Lo encuentro, además de un poco literal, bastante desagradable.

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

hero china's picture

哈哈~~

hero china
Activity Score 99
Art Director at beijing lintas
Guest's picture

HERO CHINA, I can 'see' your reaction to the idea in your photo. :D

Guest
dearabby's picture

Gross! I've seen clumped up deodorant and it truly is evil. :D The visual is pretty icky but then again so are underarm clumps, so yeah: I totally get it. Conscientious people everywhere will start checking their pits and Old Spice sales will skyrocket! Pretty effective call to action, wouldn't you say?

dearabby
Activity Score 106
Graphic Designer |

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

corkscrewkibitzer's picture

Too literal.

corkscrewkibitzer
Activity Score 76
De La Salle University - Manila
KareishaQ's picture

Yes.. AXE had a similar campaign a few years back in Spain. It was a tv campaign where a guy had uncontrollable sweat pouring from his pits. Not a fan of this campaign.

KareishaQ
Activity Score 2
bLogher.com
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