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Matterhorn

Campaign
Agency Network: 
Published/Aired: 
June 2011
Like
48
Views
16129
Old Spice:  Matterhorn

Description

Print advertisement created by Wieden + Kennedy, United States for Old Spice, within the category: Health.

Caption

Become one of the freshest smelling places on earth.
Old Spice

Advertising Agency: Wieden + Kennedy, Portland, USA
Chief Creative Officer: Dan Wieden
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Jason Bagley, Eric Baldwin
Art Directors: Craig Allen, Eric Kallman
Copywriters: Eric Kallman, Craig Allen
Planner: Britton Taylor
Account Manager: Jordan Muse
Account Supervisor: Michael Dalton
Art Buyer: Heather Smith-Harvey
Photographer: Hugh Kretschmer
Typographer: Cathy Ormerod
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Highest Rated

The JACK's picture

tag line not match with image..where's the freshest smelling in image?????

The JACK
Activity Score 438
Marketing Manager
The JACK's picture

tag line not match with image..where's the freshest smelling in image?????

The JACK
Activity Score 438
Marketing Manager
oanabarbu10's picture

@The JACK: does the snow smell fresh? Is a holiday refreshing?

oanabarbu10
Activity Score 105
West University of Timisoara
martintheperson's picture

I think fresh is referring to the colloquial "awesomeness" as opposed to "straight out of the washing machine."

martintheperson
Activity Score 944
Copywriter at ZOO Advertising |

Martin Fleming

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