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Komodo

Campaign
Agency Network: 
Published/Aired: 
June 2011
Like
58
Views
3194
Old Spice:  Komodo

Description

Print advertisement created by Wieden + Kennedy, United States for Old Spice, within the category: Health.

Caption

Become one of the freshest smelling places on earth.
Old Spice

Advertising Agency: Wieden + Kennedy, Portland, USA
Chief Creative Officer: Dan Wieden
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Jason Bagley, Eric Baldwin
Art Directors: Craig Allen, Eric Kallman
Copywriters: Eric Kallman, Craig Allen
Planner: Britton Taylor
Account Manager: Jordan Muse
Account Supervisor: Michael Dalton
Art Buyer: Heather Smith-Harvey
Photographer: Hugh Kretschmer
Typographer: Cathy Ormerod
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morse's picture

It's a great colorful image, but it's not a Cannes winning idea.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

everartz's picture

one hell of a weird campaign thou..

everartz
Activity Score 7613
Art Director |

| everartz |

pez's picture

THIS won a Lion?!...C'mon!!!!!.....

pez
Activity Score 1804
Creative Director
koraysa's picture

What is this? This ad is terrible.. Tv spot is someting else. They gave it a lion just becouse it's a known campaign.

koraysa
Activity Score 77
Art Director
kleenex's picture

The print ads go well with the TV spots..

kleenex
Activity Score 58667
Web Designer/Developer
sirvan's picture

This is BS. It only won because the OTHER work was so good.

Cannes sucks.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Boxey's picture

Agreed. Agreed. And agreed.

Boxey
Activity Score 8879
Melaleuca In-House
atb2005's picture

First it was " the man your man could smell like", now it's the place your man could smell like. If I was looking for a job as a copywriter and pitched that line about fresh smelling places, I don't think anyone would hire me..

atb2005
Activity Score 13557
Reality Check's picture

Turns out to be nothing special. Well, Isaiah Mustafa is. The campaign is not.

Reality Check
Activity Score 2549
abdeLooK's picture

don't like this campaign, not captiving attention

abdeLooK
Activity Score 250
Graphic Designer at Lyon, France
ace85le's picture

Bad art direction. Didn't like it. This year's Cannes judges are blind.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

bhuvneshwar.chd's picture

the use of space, elements & color are excellent,.

awesome art direction.

i like it. enjoy the Lion.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

Leynou's picture

it goes with the tv ad ! And the tv ad is great !!!! Here it's only because the man is an icone.

Leynou
Activity Score 29
Art Director at Sup de Pub, Paris
That One Guy's picture

that place doesn't look very refreshing at all.

That One Guy
Activity Score 266
University of Houston
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