Description
Print advertisement created by Wieden + Kennedy, United States for Old Spice, within the category: Health.
Become one of the freshest smelling places on earth.
Old Spice
Chief Creative Officer: Dan Wieden
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Jason Bagley, Eric Baldwin
Art Directors: Craig Allen, Eric Kallman
Copywriters: Eric Kallman, Craig Allen
Planner: Britton Taylor
Account Manager: Jordan Muse
Account Supervisor: Michael Dalton
Art Buyer: Heather Smith-Harvey
Photographer: Hugh Kretschmer
Typographer: Cathy Ormerod
It's a great colorful image, but it's not a Cannes winning idea.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
What is this? This ad is terrible.. Tv spot is someting else. They gave it a lion just becouse it's a known campaign.
This is BS. It only won because the OTHER work was so good.
Cannes sucks.
+++
"I love some things, and don't love some other things."
First it was " the man your man could smell like", now it's the place your man could smell like. If I was looking for a job as a copywriter and pitched that line about fresh smelling places, I don't think anyone would hire me..
Turns out to be nothing special. Well, Isaiah Mustafa is. The campaign is not.
don't like this campaign, not captiving attention
Bad art direction. Didn't like it. This year's Cannes judges are blind.
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the use of space, elements & color are excellent,.
awesome art direction.
i like it. enjoy the Lion.
"If you are irritated by every rub, how will you be polished?"
— Rumi
it goes with the tv ad ! And the tv ad is great !!!! Here it's only because the man is an icone.
that place doesn't look very refreshing at all.
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