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Idiot

Campaign
Agency Network: 
Published/Aired: 
August 2009
Old Spice:  Idiot

Description

Print advertisement created by Wieden + Kennedy, United States for Old Spice, within the category: Health.

Caption

Residue is evil. Stop it.

Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Directors: Susan Hoffman, Mark Fitzloff
Creative Directors: Eric Baldwin, Jason Bagley
Art Director: Eric Kallman
Copywriter: Craig Allen
Photographer: Chris Buck
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Peterrr's picture

used....

Peterrr
Activity Score 108
alexander_bickov's picture

disgusting ad

alexander_bickov
Activity Score 3281
thefakehuman's picture

i fully agree...all these ads are fukin disgusting

thefakehuman
Activity Score 410

- Life Feeds on Life -

Dev Kumar's picture

Grotesque...

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Reality Check's picture

alexander_bickov, thefakehuman and Dev Kumar says: disgusting.

Reality Check counters: That's precisely the point.

The campaign is funny, and a little freaky.

8/10

Reality Check
Activity Score 2549
SandMan69's picture

These are frickin stupid. Who the fuck cares about residue under their arms? Seriously? If you do, then you need to go take a good long hard look in the mirror, because you're a tool.

And why are they saying that they're idiots and stupid? If he used deodorant but it left residue then it's hardly his fault.

I'd like to see an ad for tampons where it's just images of seats and they have blood stains on them that say "the stupid bitch should have used Bodyform" or some other rubbish.

These ads were made by fools, for fools. Not even 1/10.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

look at her... damn!

Guest
Guest's picture

Idiot copy. worth only by the yellow bikini woman.

Guest
Guest's picture

i agree with disco munky
i understand that the tactic used here is the creation of fear amongst image conscious men, of how deodorant residue can negatively impact your life, but it seems a little over-done to the point of irrelevance.

calling people names because they are not using your product isn't clever, it's lazy.

Guest
Guest's picture

that's not even an insight

Guest
Guest's picture

I actually did an essay on this ad, and actually, if you look at it, it's quite a brilliantly executed ad, especially the mans body language, and the colours used.

Guest
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