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Arms, Rocker

Campaign
Agency Network: 
Published/Aired: 
October 2012

Description

Print advertisement created by Proximity, Chile for Old Spice, within the category: Health.

Caption

Pure man scent

Advertising Agency: Proximity, Santiago, Chile
Executive Creative Director: Marcelo Con
Creative Director: Fernando Cuevas
Art Directors: Rodrigo Portales, Alexis Ávalos
Copywriter: Fernando Cuevas
Photographer / Retouching: Bside
Account Managers: Matias Brown, Natalia Rosati
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pierrelastname's picture

nothing really fresh

pierrelastname
Activity Score 2869
Copywriter
feysal's picture

i like the layout and direction of the campaign

feysal
Activity Score 2586
Art Director at Zilojo |

groovy baby!

bate_palmas's picture

Terribly uninteresting, this campaign. Just a very basic art idea.

Also, consider the takeout: who would want to smell like a boxer, for example?

bate_palmas
Activity Score 1479
miko1aj's picture

hey – don't be so cruel. This idea is maybe not a nobel prize, but it's kinda good. Plus it is greatly crafted.

miko1aj
Activity Score 3086
Roger Keynes's picture

Nowhere near the 'global' campaign standard. Surprising that they've gone with this.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

VampAd's picture

Nice set.

VampAd
Activity Score 1151
Temple's picture

Interesting to learn that the perception of a "pure man" in Chile is that of a B-movie criminal.

Temple
Activity Score 11341
Creative Director
Nike Diesel's picture

lol

Nike Diesel
Activity Score 13630
Art Director
alausa's picture

Cruel cruel Temple.

alausa
Activity Score 1420
Creative Director at Noah's Ark
Rt_solo91's picture

nice and simple, just like us men.

Rt_solo91
Activity Score 119
Other at Indiana University of Pennsylvania
kleenex's picture

nice direction.

kleenex
Activity Score 52674
Web Designer/Developer
phillsucks's picture

Oh shit...

phillsucks
Activity Score 131
Art Director at Duelo
ffffffwhat's picture

Idea is a bit weak in my opinion. Art direction is decent.

ffffffwhat
Activity Score 261
Art Director
mitali prasad's picture

are they trying to say that men are macho? please explain guys,,,

mitali prasad
Activity Score 458
General Manager
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