Agency Network: 
Published/Aired: 
June 2004
Olay:  Young
Olay Print Ad -  Young

Description

Print advertisement created by Saatchi & Saatchi, South Africa for Olay, within the category: Health.

Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Rajesh Ranchod
Art Director / Copywriters: Olivia Tesson
Illustrator: Olivia Tesson
Photographer: Stock
Log in or register to post comments

Highest Rated

brc912's picture

I never would have seen the face looking outwards had it not been lutz posting the original. In the original, both faces are easily perceived. This one is just bad.

brc912
Activity Score 105
Graphic Designer
ZaboZaboZabo's picture

Much much better than Sudoku. But I prefer crosswords.

ZaboZaboZabo
Activity Score 593
Art Director
Martijn's picture

Bad "hey-that's-a-funny-visual-let's-make-an-ad-out-of-it" idea.

Martijn
Activity Score 1888
Copywriter at nurun |

https://twitter.com/Martijndotfr

biabitch's picture

hey! i like it!

biabitch
Activity Score 298
saatchi
philippertl's picture

Everyone has seen this trick too many times and it has been used too often in so many different ways!
Not very strong.

ILLUSTRATION / DESIGN www.philippertl.co.uk

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

Wordnerd's picture

huh? i think i'm not seeing, what i am supposed to see here. what's that?

Wordnerd
Activity Score 6692
Copywriter
izzlah's picture

i like it

izzlah
Activity Score 229
Copywriter
Jet Propulsion Lab's picture

I'm not the target so I can't speak for them, but this is a fairly well-known piece of drawing. And if you've seen it before, you already know the trick. Kinda gimmicky to my taste, but very clever and the gets the message across pretty fast. I wouldn't go so far as to say it's "smart!!!" like a VERY excited reviewer did up there. But it is pretty ingenious indeed. I give it 6 out of 10.

Jet Propulsion Lab
Activity Score 10679
Copywriter
anselmo34's picture

Horrendous....
The LEAST they could've done was clean up or re-trace the image after scanning it in at 72dpi...

anselmo34
Activity Score 17
Art Director at 22 Squared
brc912's picture

I never would have seen the face looking outwards had it not been lutz posting the original. In the original, both faces are easily perceived. This one is just bad.

brc912
Activity Score 105
Graphic Designer
capywriter's picture

Think it's cool. Guess a lot of people know what image this one is referring to. And if you do, you search for both the old and the young woman. Funny to notice that how hard you try, you can't see the old woman. Great!

capywriter
Activity Score 5512
Copywriter at Freelance
Luis Maram's picture

If the understanding of the insight takes longer than 5 seconds, the ad turns complicated and doesn't work. This is an excess.

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram
http://blog.luismaram.com

Advertisement
Featured Content

Latest Collections

Advertisement
Save 20%