Young

Agency Network: 
Published/Aired: 
December 2007
Olay:  Young
Olay Print Ad -  Young

Description

Caption

Keeping women young since 1970.

Advertising Agency: Saatchi and Saatchi
Creative Director: Suhas parab, Shormishta mukharji
Art Director: Vihar Patkar
Copywriter: Thoppil Paul
Photographer: Suresh Natarajan
Other additional credits: Vinayak Kurade
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Highest Rated

jimkuz's picture

Brilliant. Best ad I've seen in weeks.
OLAY has kept the model from the past (40's, 50's, 60's?) looking almost the same in the present day ad. I love it.

jimkuz
Activity Score 412
Graphic Designer at Freelance
blacksmurf's picture

If the model is the same, just adapted to the 70's ads, this ad i sh*t.
if the model is really look like the one of the 1970 ad, great ad.

blacksmurf
Activity Score 200
Art Director |

easy to say "art director".

SeanMartin's picture

I'm sorry: I dont quite understand what's being portrayed here. If the ad on the right is to just be an echo of the one on the left, how would the reader know? The ad on the left is clearly shot from an issue of the time (look at the rolled page next to it), so what's going on here aside from an agency showing off and IMHO failing miserably at it?

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
bvital's picture

not impressive, try hard

bvital
Activity Score 198
Art Director at employed |

bvital
http://be.net/javednz

Guest commenter's picture

"Spa Reine" did it... and they had the real model from back "then". so... that one was actually good.

Guest commenter
Guest commenter's picture

"Spa Reine" did it... and they had the real model from back "then". so... that one was actually good.

Guest commenter
superfel's picture

It´s not great, but I like it.

superfel
Activity Score 51
Copywriter at MAYO DRAFT/FCB
STRTLRS's picture

Guess they fount instead of fountain back in the distant past. This whole thing is a mess. The Photoshop, the photography, the product placement, the layout, everything. Saatchi my ass.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

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I think, therefore... yeah.

jimkuz's picture

Brilliant. Best ad I've seen in weeks.
OLAY has kept the model from the past (40's, 50's, 60's?) looking almost the same in the present day ad. I love it.

jimkuz
Activity Score 412
Graphic Designer at Freelance
Guest commenter's picture

THX for explaining..
Guess you haven't seen ads in weeks....

Guest commenter
Guest's picture

agree with u

Guest
DengueFever's picture

Not "brilliant" but it works. Like it

DengueFever
Activity Score 148
Guest commenter's picture

you failed at photoshop!
Saactchi my ass.

Guest commenter
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