Also From This Campaign 3
Description
Print advertisement created by Saatchi & Saatchi, Argentina for Olay, within the category: Health.
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Javier Campopiano
Copywriter: Javier Campopiano
Art Director: Juan Pedro Porcaro
Production: Koko Puch / Fernando Stordeur
1984: gets bitten by edward or lestat the vampire
The madman thinks he is sane. I know I am mad. -- Pablo Picasso
Lestat from the books or the movies though?
"stay low, move fast"
Doin' it for the points
I think I hear Tom Cruise bursting a blood vessel.
"stay low, move fast"
Doin' it for the points

I thought Argentina and Saatchis were supposed to be creatively hot.
This campaign would not get out the door at any half-decent ad school.
Big fucking yawn.

I don't think is that bad actually... Don't exactly like it.. but its OK.
Since most of us are not +40 year old women, we can't really tell if it is effective or not.

2046 - the creative director is looking for a new job!
What?
"Être un invité, doit être un imbécile"
Doin' it for the points