Facelift

Agency Network: 
Published/Aired: 
February 2009
Olay:  Facelift
Olay Print Ad -  Facelift

Description

Print advertisement created by Saatchi & Saatchi, South Africa for Olay, within the category: Health.

Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Executive Creative Director: Mick Blore
Creative Director: Liam Wielopolski
Art Directors: Liam Wielopolski, Sifiso
Copywriter: Eric Wittstock
Photographer: Michael Meyersfeld
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Plastilina's picture

First of all, this has been done.
Second, it's been done also because, as a thought, it is a first-comer.
Third, it was done better than that, and I mean the context as well. The O.R. is useless there.
Fourth, this lady is beautiful, as one of my colleagues honestly stated at first site. Does she need that?:)
Cheers.

Plastilina
Activity Score 73
Creative Director
brain123's picture

And Fifth, it's been done. Right?

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
Guest's picture

no thats seventh

Guest
lucdesaulniers's picture

OK Olay can't do it, so I use surgery ?

lucdesaulniers
Activity Score 1145
SellerG's picture

Who did it and what year, Get your facts straight guys. It has won numerous awards and I don't think it would of if and I say if it had been done.

SellerG
Activity Score 14
Young & Rubicam |

I love ink

iT-iS-i's picture

You must be from south africa, wait you must also be from saatchi, no wait you're from Y&R. Those guys must have moved there very recently, yeah that's it - cheer leader!

:: Choose your words wisely or I'll stab you with a point of view ::

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture

I saw it this year in Cannes shortlist.

Very nice.

Guest
Guest's picture

and been done, done, done.

Guest
Guest's picture
Guest
Guest's picture

Noch dr Agabe vum Christian Zentner isch dr Hitler nätt zu sinene Bediänschtete gsii, aü zu Kinder, aü wänn emol ke Kamera drbii gsii isch. Diä Charaktersitte verstüünt eim am meischte, meint dr Zentner, bim e Mann, wu e kalts Härz gegeniber anonymem Schicksal gha het - gege sini Soldate, wu im Oschte halber verfrore sin, gege d Pole, wu ghungeret hän, gege d Jude, wun er het deportiäre un umbringe lo

Guest
Guest's picture

Scheferhund üs dr Wohnig husse blibt; mänkmol heb ihre Freier drno bättlet, ass dr Hund e halb Stund rii ka kumme - s Eva hets elimol erlaübt. Schiints het er sich vu sonige Fraüe, wun er unter em Bann vun ene gstande isch, aü Wohrete sage lo: Einmol heb d Eva e amerikanischi Blatte laüfe lo, dr Hitler heb ufghorcht un heb si globt, un drno heb d Eva gsait: "Jo, eso ebis het di Freind, dr Goebbels, grad verbotte". D Marion Schönemann, e Kamrädli vu dr Eva Braun, isch bim e Bsuech am Sunntig in d Kirch gange

Guest
Guest's picture

great idea!!!

Guest
Guest's picture

Oh, that's the Olay cream on her face. Well, that took me forever to figure out. I was to busy getting over the thought of someone taking a scalpel to that beautiful face.

Guest
eldeadevis's picture

Never done that way. Awesome!

eldeadevis
Activity Score 306
Draftfcb México
Guest's picture

I think it's great. i just want to know why it's shot in context of a surgery. Olay is something you can use in your own home to give you the results of a face lift - surely that is the idea?

Guest
Guest's picture

nice to see someone defend their work so vehemently. go gseller. go, go, go grant! which awards has it won?

Guest
Guest's picture

sour apples

Guest
Guest's picture

Simple and good

Guest
fifilo's picture

It has won a Loerie, London Internation, SA ad of the Month, Eagle award ...

fifilo
Activity Score 74
Art director
iT-iS-i's picture

What's a loerie, Sa ad of the month and eagle award - and what the hell are they worth? Pfff

:: Choose your words wisely or I'll stab you with a point of view ::

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

fifilo's picture

Please google them then stab me.

fifilo
Activity Score 74
Art director
eldeadevis's picture

Traying to Answer a guy up there, I guess it is shot in context of a surgery because this cream it´s so good that doctors use it instead of a knife. Saludos

eldeadevis
Activity Score 306
Draftfcb México
Guest's picture

I like it alot!

Guest
Guest's picture

esta hecho, hay unas iguales en Guatemala

Guest
maashookshee's picture

for me its not working at all.,. because of

: 1. the product is begin used as crop mark during a surgery
2. or the effect of it cost you a surgery.
3. surgery no matter how small it is , it's the opposite
of begin good or fine..

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
Guest's picture

nice one...great idea

Guest
Guest's picture

I think this ad is cool. You get the idea immediately... and honestly, what hasn't been done before...?

Guest
Guest's picture

有中文吗

Guest
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