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Agency Network: 
Published/Aired: 
August 2008
Olay:  Cop
Olay Print Ad -  Cop

Also From This Campaign 2

Description

Print advertisement created by Saatchi & Saatchi, United Arab Emirates for Olay, within the category: Health.

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Creative Director: Ed Jones
Art Directors / Copywriters: Neeraj Sabharwal, Anjum Shaikh
Photographer: Candy Kennedy
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Bundy Agency's picture

unless Ivan has decided to post some stuff from the 80's that was re-done in the early 90's and the knocked off at the start of the new millenium,
i would say these have been done

Bundy Agency
Activity Score 597
Art Director
manga's picture

nice and clean

manga
Activity Score 111
Publicis Yorum - copywriter
ahpitt's picture

I conjure up the passport version.

ahpitt
Activity Score 342
Art Director at Art Director
stitchy's picture

sorry but i didnt get it!!!
any help guys?

stitchy
Activity Score 779
creative design
TrainRunner's picture

the product makes you look younger. though that should have came across in the message. it's relying on people to already know what the product does to understand it. thats difficult to bring in new consumers. the ad is creative but the effectiveness lacks so i'm gonna say "no, it's not effective. bad ad."

TrainRunner
Activity Score 225
Art Director
Nolan's picture
Nolan
Activity Score 189
Planner
karaba's picture

the first campaign made in Germany looks better

karaba
Activity Score 112
Copywriter
Nolan's picture

Exact!

Nolan
Activity Score 189
Planner
David Hasselblad's picture

Hey guys I've got an idea: in stead of thinking up new ads, why don't we just make the old ads AGAIN?

....

....You're fired.

David Hasselblad
Activity Score 120
Amsterdam
Diegonz's picture

and there is also a Land Rover ad where a guy is trying to cross the border but he's a looks a bit more hairy than he was in his passport so he0s not recognized.

Diegonz
Activity Score 44
sneakyhands's picture

i think what they're getting at is the age on the card. the bouncer was stronger, as most have said. cop is a little cliche. passport maybe, i was going to say airline ticket agent, but i think i'll withdraw that one.

*edit*

ooh ooh! liquor store cashier!

sneakyhands
Activity Score 1857
Copywriter
pierrelastname's picture

done !!!!

pierrelastname
Activity Score 2869
Copywriter
theanc's picture

I think the photo could be better. Without reading the copy I can't understand what's happening (as an art director I know what's going on but I'm putting myself as a consumer).

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Ad_Man's picture

THIS IS TRULLY AMAZING!!!!!

can't believe the same agency copied their idea...

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Quwertzuiop's picture

I've learned one thing: some agencies in the East have a very peculiar attitude towards originality. This ad has been done, done, done some years ago by a German agency and won in Cannes. Why don't you just browse Cannes archives before you post something like this an embarrass yourselves?

Quwertzuiop
Activity Score 2
Senior Copywriter
SWReedy's picture

has no one noticed that if a police officer is curious about the age on your driver's license you appear to be younger than 16 or 18?
does this product make you look pre-pubescant?

The bouncer is a better example, but not a good one.

SWReedy
Activity Score 30
Art Center College of Design
sunilcreates's picture

This idea should have done diffrent way. It's not working.

sunilcreates
Activity Score 166
Creative Director at Olive, Mumbai
second_creator's picture

ohh i saw it today n liked it

second_creator
Activity Score 754
Copywriter |

copywriter

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