Gossip magazines are known for publishing the ages of celebrities right after their names. We literally hid their ages with the product, the new Olay Regenerist.
Print advertisement created by Saatchi & Saatchi, Brazil for Olay, within the category: Health.
Chief Creative Officer: Fabio Fernandes
Creative Directors: Fabio Fernandes, Eduardo Lima
Art Director: Keka Morelle
Copywriter: André Faria
Advertiser's Supervisors: Juliana Azevedo, Juliana Moretti, Daniela Rodrigues
Planners: Fernand Alphen, Thiago Bersou
Account Managers: Patricia Bulhões, Andrea Almeida
Account Supervisor: André Gustavo