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58

Campaign
Agency Network: 
Published/Aired: 
February 2008
Olay Print Ad -  58

Also From This Campaign 3

Description

Print advertisement created by Saatchi & Saatchi, Netherlands for Olay, within the category: Health.

Advertising Agency: Saatchi & Saatchi Amsterdam, Netherlands
Creative Director: Magnus Olsson
Art Director / Illustrator: Nils Taildeman
Copywriter: Menno Schipper
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bknowlden's picture

Seems like an ad for ads sake, I like it, I just doubt a consumer would get it.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Graves™'s picture

I like the idea but its really hard to read the number in it.

Graves™
Activity Score 87
DRAFTFCB
Mr.Top's picture

I like it

Mr.Top
Activity Score 728
vidya.shankaran's picture

42 -- The answer to the ultimate Question?

vidya.shankaran
Activity Score 724
Citizen13's picture

Dumb campaign, forced, ineffective. No apologies.

Citizen13
Activity Score 478

"Assume nothing, question everything."

wkanaan's picture

I think that Olay has pushed it too much with numbers...it's like all about numbers all the time. Like Brandon said, there's very little chance consumers and women would get this. I spent a lot of time on it. One execution was ok, the other didn't work. Typo sucks basically. It's a nice thought though but what's the use when it's not working at its best?

wkanaan
Activity Score 483
Art Director
pais's picture

Done. It is like the 'faces' campaign.

pais
Activity Score 49
TBWA
miko1aj's picture

excellent. Old concept served from another ankle. I like that.

miko1aj
Activity Score 3086
picktokyo's picture

too much too much

picktokyo
Activity Score 1404
Copywriter at JWT
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