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46

Campaign
Agency Network: 
Published/Aired: 
February 2008
Olay Print Ad -  46

Also From This Campaign 3

Description

Print advertisement created by Saatchi & Saatchi, Netherlands for Olay, within the category: Health.

Advertising Agency: Saatchi & Saatchi Amsterdam, Netherlands
Creative Director: Magnus Olsson
Art Director / Illustrator: Nils Taildeman
Copywriter: Menno Schipper
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Applemask's picture

I like the idea, but it doesn't really work as a billboard. Double-page in a magazine, maybe.

Applemask
Activity Score 21
monicamexico's picture

Interesting idea but takes too long to get. People would flip/drive right past it.

monicamexico
Activity Score 830
Sharp's picture

I don’t agree. I think the message is clear and smart. Granted it may take a few more seconds to “get” it but I think the reader will feel rewarded for figuring it out.

Sharp
Activity Score 216
Art Director
but_why's picture

I think it takes too long

but_why
Activity Score 280
Watford
jazarah's picture

interesting, but done

jazarah
Activity Score 1262
amsterdam73's picture

who says it's a billboard?

amsterdam73
Activity Score 374
Copywriter
picky2's picture

I like the idea, don't know if it has been done before. If you say so, please show us. The oththing with this is that it is not a briefing, but just made for the festivals. I don't no what to think about that.

picky2
Activity Score 280
Copywriter
iT-iS-i's picture

All these karoake ideas (type fixing) for oil of olay are really getting stale and old.

He who dominates often has no real friends...

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

teenie's picture

I prefer the other Olay ads that were posted here before--the ones that warped the numbers or hid bits of them. Those were brilliant. These, not so much.

teenie
Activity Score 1894
Copywriter
Guest's picture

It's not a bad idea...wrong execution though. It took me more than a minute to get it and that's something you never want in advertising.

Guest
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