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The Game

Campaign
Agency Network: 
Published/Aired: 
January 2014
Okaz:  The Game
Okaz Print Ad -  The Game

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Description

Unconnected, the first part read a sad message, yet when connected to the second part through the seatbelt, the complete sentence would reveal a happier, life-celebrating meaning. This clearly depicts that the use of seatbelt is an easy & effective way to preserve and cherish one's life.

Print advertisement created by BBDO, Saudi Arabia for Okaz, within the category: Media.

Caption

Buckle Up. Live.

Advertising Agency: Impact BBDO, Jeddah, Saudi Arabia
Creative Director: Mohamad Sarhi
Associate Creative Director: Shafiq Alam
Senior Art Director: Mahmoud Khawaja
Copywriters: Amar Hasan, Lynn Ramadan
3D Artist: Junaid Khan
Graphic Designers: Sajid Ali, Ferdie Magsino
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