Recruitment Poster

Agency Network: 
August 2011
Ogilvy:  Recruitment Poster
Ogilvy Print Ad -  Recruitment Poster


A recruitment poster that takes digital job applicants to our website via a new kind of QR code. Unlike most QR codes, this one can be read from any angle, and will take them straight to a digital recruitment page on our website where they are given an email address to send their CV to. The right candidates will download the latest QR reader at on their mobiles to view.

Print advertisement created by Ogilvy, Hong Kong for Ogilvy, within the category: Agency Self-Promo.


We're building the mother of all digital armies.
Enlist here. Ogilvy

Advertising Agency: Ogilvy & Mather, Hong Kong
Executive Creative Directors: Simon Handford, Sandy Chan
Creative Directors: Alvin Lim, Richard Sorensen
Art Directors: Alvin Lim, Hubert Yeung
Copywriter: Richard Sorensen
Illustrator: Mask Ho
Retoucher: Nash Lee - Redworks
Business Director: Tak Chi Lee
Account Manager: Paul William Lam
Other Advertising Agency: Sue Olivier
Log in or register to post comments

Highest Rated

MicheleVirgilio's picture

Great way to cummunicate. Good work

Activity Score 2617
ivan's picture
Activity Score 12
Creative Director at Ads of the World
mymind76's picture

i like it. really enjoyed it most when zoomed into the image closer.

Activity Score 7
andylefty's picture

Yeah quite cool. Wonder what scale it is because the viewer needs to be able to be quite far away and up close to get the full effect.

Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
morse's picture

Really nice! Congrats

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

NicoCiego's picture

Many have used the qr code. some creative, some garbage.
This is one of the better ones.

Activity Score 1033
Art Director at Quezon City Philippines
MicheleVirgilio's picture

Great way to cummunicate. Good work

Activity Score 2617
tracyzhang's picture

wow incredible detail

Activity Score 133
brookjohnston's picture

The only time a QR code makes sense is when you're talking to ad people. So, good stuff.

Angry Birds one was the best consumer facing executing IMO.....

Activity Score 296
St. Lawrence College
Lawson Hembree's picture

Nice and appropriate use of a QR code. Well done!

Lawson Hembree
Activity Score 444
stickynotes's picture

It's one of the better uses of the QR code, but it doesn't seem to work.. QR-reader won't see a QR code in it..
If it really doesn't work, then it's not a good ad by a digital agency. Things that don't work, dont' work. Even if they look nice.

Activity Score 1094
skol101's picture

Yep, you can't scan it with either QR droid or Mobile barcode reader -- two top QR reader application. It might work on i-nigma, hell, I'll even download it to test. But otherwise if you choose QR code structure as a template for art work, you must make sure it's readable by most popular applications, otherwise, it's just a bunch of figurines stuck within imaginary square.

Activity Score 30
the Digitalists Agency
Featured Content

Latest Collections