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Guest's picture

Funny. And yet, a rip-off of its own (CA several years ago. It's even art-directed nearly the same).

Guest
Guest's picture

clearly, the blurred out number is not that of ogilvy singapore :)

Guest
Guest's picture

LOL.

Guest
Gearbox's picture

Nice! I love the little illustrations.

Gearbox
Activity Score 116
crisis's picture

Boring and self-important.

crisis
Activity Score 187
Writer
Guest's picture

a scam ad about scam ads.

Guest
ivan's picture

Is that a guess or you know it's a scam?

ivan
Activity Score 12
Creative Director at Ads of the World
Guest's picture

Step #6 - Hire an English speaking proofreader to correct the grammar in your scam ad.

Guest
Guest's picture

this scam ad doesn't even follow it's own rules.

Guest
Guest's picture

a scam on scamming.

Guest
Guest's picture

Who is this actually written for? Prospective clients? If so, I'm sure there must be better ways to convince them to go to Ogilvy.

Guest
Guest's picture

L.A.M.E.

Guest
Guest's picture

What's the point of this ad? or spread? or parking lot flyer? or inside joke?

Guest
ivan's picture

To attract clients.

ivan
Activity Score 12
Creative Director at Ads of the World
flurl's picture

To win awards

flurl
Activity Score 97
jamesrothenburg's picture

Funny. But would a client care about any of it?

jamesrothenburg
Activity Score 554
Art Director
sirvan's picture

I'd love to see an industry-wide campaign against Scam Ads.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

ivan's picture

I don't mind scam ads as long as they are clearly scams and not posing as real ones. Here on AotW we don't give a damn. As long as it's a good idea it goes up.

ivan
Activity Score 12
Creative Director at Ads of the World
she_kai's picture

i like that

she_kai
Activity Score 221
Copywriter at TBWA
Guest's picture

copy could've gone through a few more polishing stages (no deadline, infinite company resources)

Guest
Guest's picture

Good slap on the face for the awards-hungry advertising industry. Even if you think it sucks, guys, take a printout and put it up on your softboard. Might bring some sense back to your nonsense job.

Guest
shahidali's picture

EXCELLENT.
The copy tested my patience, but i got the twist at the end needed to justify my patience. Well done. I don't know what would have i done in a real life situation when it is published in the press and i'm skimming to end the newspaper in 2.5 minute.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Guest's picture

If i would take this ad serious we would have to look into the target group and the advertising promise: first of all they say you should rather work on their real clients. Point taken. But that means you will never win an award because clients - most of the time, dont know that creativity is good for them. So Packshot and big logo. No awards - which is the guarantee that you wont become the next Tony Granger or Erik Vervroegen.

That´s still ok, but with every product the consumer asks "what does it do for me" and this is where this concept get´s lame: they promise me i am not scaming. But does this mean i will do awesome work for creative clients? Big budgets? Fully integrated work to which Alex Bogusky will jerk off?

If you hate scams dont do them. If you wanna hire creatives promise them something. That´s the very first rule in advertising and you failed.

You guys wanted to sell an attitude but come on - how lame is the USP "We´re not doing scams".

Guest
Guest's picture

Besides that: Ogilvy is one of the biggest scamers on the planet. And that´s good because i pity every network creative who´s not allowed to go wild from time to time. Even if it´s for the accountants hairdresserfriend.

Guest
Guest's picture

It's hilarious that Ogilvy runs this. Have you run it past Khai Ming yet? He'd shit his designer jeans if he thought Ogilvy couldn't scam any more.

Guest
valayamadvertising's picture

if OGILVY says it - its correct

sagar
www.valayam.com

valayamadvertising
Activity Score 244
Creative Director at VALAYAM CREATIONS |

www.valayam.com, www.valayam.com/blog

Guest's picture

listen to this valayamadvertising douche...just like the rest of the fickle minded mob

Guest
Guest's picture

Awards never bite me, no matter what form are they in.

Guest
Guest's picture

hehehe....

Guest
patUDAY's picture

No Comments.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

Guest's picture

please guys, stop this crap and start working on real ads.

Guest
Guest's picture

hello watch out for scams at borisopol airport, taxi drivers in your face , food prices ,are a great rip off , get the taxi bus , from airport ,it costs 25 uah, taxi will try rip you for 400, uah, the taxi drivers harrass you when you arrive ignore them, if you want cheap food and drinks turn right on exit the main terminal and walk 200 yards too domestic terminal , all prices much cheaper even taxi too town drops to 200 uah , about 20 englisg pounds , but mini bus servise is the beat takes 40 mins , ,, marty

Guest
kant's picture

At least, something reasonable in the industry.

kant
Activity Score 130
Copywriter
Guest's picture

haha...this is a seriously well written long copy ad.

Guest
Guest's picture

love step 4. art direct it to death..
because i always do that!

Guest
African_Matt's picture

Excellent.

African_Matt
Activity Score 48
Art Director at Red and Yellow |

<>African_Element<>

AmOgodzzz's picture

It's a bit self-conscious. And I got the feeling that it was more of an ad to attract new hires than to attract clients.

AmOgodzzz
Activity Score 824
Copywriter at School of Visual Arts
Guest's picture

the kings of scam should not be saying this! and ironically it's been done before! :P

Guest
Guest's picture

Did anyone else get that this is a joke? I thought it was great. A good laugh. It's not going to change the industry. Scamming is still going to happen. But there's nothing wrong with finding humour in something that everyone does now and then.

Guest
Srivatss N Iyer's picture

Very funny and interesting

Srivatss N Iyer
Activity Score 121
Copywriter at RK Swamy BBDO
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