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Le Petit Prince

Campaign
Agency Network: 
Published/Aired: 
January 2011

Description

Print advertisement created by Y&R, Colombia for Ofixpres, within the category: Office Equipment.

Caption

Everybody reads the same story differently

Advertising Agency: Y&R Bogotá, Colombia
Executive Creative Officers: Tito Chamorro, Victor Osorio
Chief Creative Officer: Mauricio Rocha
Creative Director: Juan Camilo Valdivieso, Oscar Muñoz
Art Director: Oscar Muñoz, Sebastian Otoya
Copywriter: Juan Camilo Valdivieso, Andres Celis
Illustrator: Juan Fernando Sierra
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Highest Rated

dnois's picture

+1

dnois
Activity Score 32
pierrelastname's picture

and what? what the benefit?

pierrelastname
Activity Score 2869
Copywriter
Wordnerd's picture

agree. this is nice and all but this marker plays just a small role in this idea

Wordnerd
Activity Score 6692
Copywriter
Cookie_Monster's picture

I don't agree. It proves that this marker can change the perception of the whole story.

Cookie_Monster
Activity Score 643
sirvan's picture

I agree w/ your disagreement. While it doesn't spell out why this marker is better, it provides a great insight for the category that I haven't seen before. And sometimes, especially w/ a commodity, that's all you got.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

dnois's picture

+1

dnois
Activity Score 32
bhuvneshwar.chd's picture

good illustration.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

Diplodokus's picture

Just like most Press Lions this year, a bit overdone. Especially in relation to the product.

Diplodokus
Activity Score 1819
Creative Director at J. Walter Thompson Amsterdam
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