Description
Print advertisement created by Y&R, Colombia for Ofixpres, within the category: Office Equipment.
Everybody reads the same story differently
Executive Creative Officers: Tito Chamorro, Victor Osorio
Chief Creative Officer: Mauricio Rocha
Creative Director: Juan Camilo Valdivieso, Oscar Muñoz
Art Director: Oscar Muñoz, Sebastian Otoya
Copywriter: Juan Camilo Valdivieso, Andres Celis
Illustrator: Juan Fernando Sierra
agree. this is nice and all but this marker plays just a small role in this idea
I don't agree. It proves that this marker can change the perception of the whole story.
I agree w/ your disagreement. While it doesn't spell out why this marker is better, it provides a great insight for the category that I haven't seen before. And sometimes, especially w/ a commodity, that's all you got.
+++
"I love some things, and don't love some other things."
good illustration.
"If you are irritated by every rub, how will you be polished?"
— Rumi
Just like most Press Lions this year, a bit overdone. Especially in relation to the product.
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