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New Stereotypes Available - Playing With Baby

Campaign
Agency Network: 
Published/Aired: 
February 2019
Offset: New Stereotypes Available - Playing With Baby

Description

All stereotypes start with a search. At Offset we created a new category to be more representative in the world we live in. Inclusion also start with a search.

Print advertisement created by McCann, Argentina for Offset, within the category: Professional Services.

Caption

New stereotypes available

Advertising Agency: Mercado McCann, Buenos Aires, Argentina
Chief Creative Officer: Martin Mercado
Executive Creative Directors: Diego Tuya, Dario Rial, Nicolas Massimino
Art Director: Valentina Diaz Salama
Copywriter: Santiago Narvaja
Agency Producer: Agustin Borgognoni
Account Director: Agustin Castellaños
Head of Planning: Pilar Echeverria
Client Team: Siobhan Aalders, Enrique Valdez, Alejandro Ventura , Tere Lopez
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gopana's picture

I think the intention is good but the word "stereotypes" doesn't fit with that intention. It sounds negative, like a criticism instead of a support. What we see in that picture is not a stereotype at all.

gopana
Activity Score 17
Copywriter at DDB
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