Agency Network: 
April 2008
Off Print Ad -  Woman

Also From This Campaign 3


Print advertisement created by FCB, Brazil for Off, within the category: House, Garden.


Leave no blood for mosquitos.

Advertising Agency: Giovanni+Draftfcb, Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Marcus Saulnier
Copywriters: Fábio Penedo, Luiz Kanadani
Photographer: Thelma Vilas Boas
Account Executive: Álvaro Figueiredo
Log in or register to post comments
mrtalented's picture

albinos aren't attractive to mosquitos?

Activity Score 2171
Creative Director
simone's picture

Agree with you. Bad idead, makes room for many interpretations. Draft is just not the same anymore. Lame campaign.

Activity Score 187
Client Servicing
jdstr8's picture

i don't get it. albinos still have blood. they are just without pigment. but their eyes and hair should be without pigment too, so i'm assuming these aren't albinos. it seems to say that the product will suck out all of your blood, leaving none left for the mosquitos.

Activity Score 64
student - miami ad school |

-an opinion, assimilated, is one wasted.

ivan's picture

These guys are not albinos. Albinos' hair lacks pigment too, which is clearly not the case here. These guys are simply white white because they have no blood in their arteries and veins. Or it seems to mosquitoes.

Creative Director at Ads of the World
mrtalented's picture

michael jackson then

Activity Score 2171
Creative Director
harrison bruce's picture

This first one is good. It intrestingly shows how the product eliminates the one element that pesky mosquitos seek. My problem is that like some other campaigns, the following ads are just clones of the first. They might as well continue ad nauseum showing an old man and woman, middle age man and woman, Aunt, Uncle, Niece, Nephew etc...
Sorry, it's tax time and I'm feeling a little ornery.

harrison bruce
Activity Score 112
Leandro's picture

ei, patrick?

Activity Score 117
Art Director
Dick Huges's picture

simply bad.

Dick Huges
Activity Score 937
Rog's picture

Not working.

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.