Off the hook

Agency Network: 
Published/Aired: 
December 2008
 Off the hook
 Off the hook

Description

Caption

Will one lead to another and another?
You don't have to be an alcoholic to know that the first drink is the easiest to refuse. It's your choice to keep off the hook.

Advertising Agency: Luvi Ogilvy, St Denis, Reunion Island, France
Creative Director: Pedro de Oliveira
Copywriter: Luis Vieira
Photographer: Laurent Diat
Retouch: beefactory
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Guest's picture

Wine that goes well with fish?

Guest
brain123's picture

Exactly what I thought...

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
brenoamaro's picture

I did an ad once for a supermarket that was having a wine and fish sales, and that's exactly the idea we used...hehehe

brenoamaro
Activity Score 37
Copywriter/Redator
Guest's picture

Hey...if you did a similar ad you must show, if not it's just "bullshit talk" !

Guest
brenoamaro's picture

I did an ad once for a supermarket that was having a wine and fish sales, and that's exactly the idea we used...hehehe

brenoamaro
Activity Score 37
Copywriter/Redator
marcel7's picture

It's what I thought too. Right away...

marcel7
Activity Score 996
Copywriter
My_friend_Goo's picture

There's something about i like. I would have prefered it was red wine though, would have made a better picture

My_friend_Goo
Activity Score 292
Copywriter at Awesome promegranate
hard_core's picture

Red wine does not go very well with fish in most cases. If they used red it would remind me of meat. I like the white wine. Very refreshing and goes well with fish.

HC

hard_core
Activity Score 146
Art Director
Guest's picture

good visual

Guest
christinaib's picture

good visual.. bad copy..

christinaib
Activity Score 4
Saatchi & saatchi
Guest's picture

Agree, the french copy should be better!? The ad idea & photo are just perfect.

Guest
izmild's picture

good visual and communication. Exciting picture to aware stopping alcoholic drink...

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

desailly's picture

Image is great. Why is the copy in English?

desailly
Activity Score 470
Copywriter
Guest's picture

Great idea, great photo retouch...i believe the copy must be better in French. It would be nice to see the french copy.

Guest
Guest's picture

You can see the original ad in french on : www.luvi-ogilvy.com

Guest
Guest's picture

You can see the original ad in french on : www.luvi-ogilvy.com

Guest
Guest's picture

I like it how the copy is part of visual. It also reflects the main idea - starts with one word "WILL" that leads to another and another word... very well-though print

Guest
Guest's picture

very unique idea with catchy visual... well done guys!

Guest
alvinpck's picture

Thought this is an ad for a fishery celebrating something.

alvinpck
Activity Score 1463
Art Director
®'s picture

nice visual... the wine is too yellow, but very well executed

®
Activity Score 131
Art Director
Adaddicted's picture

Good Art, but do they really read English?!

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

binunk's picture

congrats

binunk
Activity Score 216
Graphic Designer at Art Director
Guest's picture

LIKE THE VISUAL... JUST TOO MUCH JUSTIFICATION IN COPY...

Guest
Andy-B's picture

Very nice copy.

But now the 'image', makes beer look good.

Otherwise the copy works well.

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
cmotan's picture

so 80's.

cmotan
Activity Score 189
Art Director at banda.bg
darth_darkcape's picture

copy is lame... visual is nice... i wouldn't have used pee colored wine though.....

darth_darkcape
Activity Score 100
Guest's picture

strongly advise u to see your doctor.

Guest
Guest's picture

true, true. wine is a little dark. maybe it's some kind of spirit...
message is right, not Neil French style, but right.
nice elan.
can do good.

Guest
Guest's picture

i tot it was a nice idea for a wine and fish food festival..!

Guest
Guest's picture

sea food i mean!!

Guest
Guest's picture

I think I see a subliminal penis on the right of the glass.

Guest
Hibon's picture

Tu as un grave problème.
You have a serious problem.
KEEP OFF THE HOOK !!!!!

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

a

Guest
MAW's picture

Good, I like it.

MAW
Activity Score 18
Ad Agency
teenie's picture

Bad see-say!

teenie
Activity Score 1894
Copywriter
Hibon's picture

Do you good see-say sometimes in Toronto?

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

Pedro, is that you???
Agora a mesma pergunta em Português.
kiss,
Pureza

Guest
Guest's picture

Pedro must be "On the Hook" celebrating is ad with the client ;-).....nice work and congrats Pedro! (someone in Portugal loves you)

Guest
Guest's picture

just finish celebrating at madagascar with the local beer, the THB (three horses beer).
Didn't get to try it with horse but with zebu goes down nicely :D
thanks for the kind words "guest commenter", love you too.

tudo de bom!

Guest
Guest's picture

olá Pureza !
tá boa ?
foi giro teres descoberto q era mesmo eu :)
conta coisas... estás no facebook ?

Guest
Guest's picture

amazing

Guest
Guest's picture

Africa ideas are comming to "light"...good work does not comme only from South Africa.

Guest
Guest's picture

eheheh...
muito nice pedro e luviogilvy e tal... grand abraçon :)
há tanto amor nos comentários... ai o vinho branco fresquinho...
para os bifes entenderem este copy comprem um dicionário de português/inglês...
eheheh...

Guest
Guest's picture

comentários bem passados, vinho fresco e bifes (ou bifas) feitos com amor, manda sempre mais ...

po@luvi-ogilvy.com

grande abraçon my friend!

Guest
Guest's picture

for once that this agency due to the good creation, it was time

Guest
Guest's picture

I believe this agency is the most local awarded agency (see on Google) ... you sure have something against them ? ... you maybe a competitor :-)

Guest
andylefty's picture

nice visual.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
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