Beach

Campaign
Agency Network: 
Published/Aired: 
May 2011
Like
18
Views
10055
Off!:  Beach
Off! Print Ad -  Beach

Also From This Campaign 2

Description

Print advertisement created by FCB, Brazil for Off!, within the category: Pharmaceutical.

Caption

Turn Off!

Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John
Head Of Art: Benjamin Yung Jr
Art Director: Rodrigo L. Rodrigues
Copywriter: Ricardo Martin
Illustrator: Indio San
Photographer: Alexandre Ermel
Digital Artist: Fabio Vido
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morse's picture

Great insight and great colors.

morse
Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Davai's picture
Davai
Activity Score 610
Copywriter
antoniobac's picture

interesting

antoniobac
Activity Score 192
PUCP
Jef's picture

Simply beautiful. Congrats.

Jef
Activity Score 176
Art Director
rakel's picture

i like the concept, but i'd like to know whats in the top of the bulb/head, and why the "man" is made as a ballon?

rakel
Activity Score 244
Photographer at Escuela de Creativos Publicitarios de la Argentina
isha_raturi's picture

Moths get attracted towards bulbs/ light. That's why they have drawn an analogy by drawing the head as bulb. When the bulb is switched off, moths won't be near it anymore. Similarly, with the spray or lotion(whatever it is), they won't be near the human.

artwork is great, I think the copy could have been more elaborate.

isha_raturi
Activity Score 14
DGCS's picture

Great campaign. Great idea. Simple.

DGCS
Activity Score 410
Art Director
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