How to quit

Campaign
Agency Network: 
Published/Aired: 
November 2012
Odyssey Raheja Universal:  How to quit

Description

Print advertisement created by Makani, India for Odyssey Raheja Universal, within the category: Industrial, Agriculture.

Caption

How to quit smoking in 60 minutes

Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Director: Dhrupal Mehta
Copywriter: Shivnay Sabharwal
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Andrej Troha's picture

WHAAAAAT?!?!?
When you get an "idea", let it rest. For a day or two. Review it, check it. If it looks like the picture above, forget it. Don’t rape (!) it. Get your team together and do it from square one. OK? Please.

Andrej Troha
Activity Score 605
haldersubhasish9's picture

Very few ad agency follow this culture here in India, Here Creative directors understand all the things, and art director assist for their DTP work , they are working for money for repaying their loans, not for brand development or brand awareness

haldersubhasish9
Activity Score 39
Art Director at Mumbai
haldersubhasish9's picture

Very few ad agency follow this culture here in India, Here Creative directors understand all the things, and art director assist for their DTP work , they are working for money for repaying their loans, not for brand development or brand awareness

haldersubhasish9
Activity Score 39
Art Director at Mumbai
jackblack's picture

Nice try, but no cigar. Well, you've decided to quit smoking anyway.

jackblack
Activity Score 2346
Art Director
kleenex's picture

TheyHaveAConcept.... AFailedConcept.....

kleenex
Activity Score 57557
Web Designer/Developer
vinod bana's picture

Nice try, but no cigar. Well, you've decided to quit smoking anyway.

vinod bana
Activity Score 18
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