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Obesity

Agency Network: 
Published/Aired: 
February 2009
 Obesity
 Obesity

Description

Caption

Verbal child abuse. One thing leads to another.

Advertising Agency: Saatchi & Saatchi, Amsterdam, The Netherlands
Creative Director: Magnus Olsson
Art Directors: Avinash Sampath
Retoucher: Jeroen Wartenbergh
Copywriters: Avinash Sampath
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Highest Rated

Guest's picture

Only the "addict" version applies. Verbal abuse seldom leads to obesity or suicide. How about "runaway", "homeless" or "reject", those would be more realistic. The art directions isn't that great either. They could have at least used a typewriter font...

Guest
Guest's picture

I really like this.

Guest
diegocrescini's picture

Kick ass. All three, good job.

diegocrescini
Activity Score 56
Other
Akane's picture

Not great, clear messagge.

Akane
Activity Score 14
Aeropuerto |

Akane Dae Do

Guest's picture

what you want to make an advertisement where people will try hard to understand???

Guest
Guest's picture

Great concept, and execution!

Guest
Guest's picture

Thinking time is for long! Is good on be to this.

Guest
Guest's picture

Agree

Guest
Guest's picture

Me too

Guest
federo's picture

GOOD, really good
shocks

federo
Activity Score 781
advertising agency
Guest's picture

I think the art is really good. Is simple, effective. Great job!

Guest
Guest's picture

Great job! strong messeage!

Guest
monicamexico's picture

No. Bad ad. Instead of focusing on the negative, why not give people the tools/info they need to turn it around? Do something positive?

monicamexico
Activity Score 830
Guest's picture

Insulting your kid will make them fat? And that's a very serious concern?

I like the other 2 ads, but this one just sort of confuses me.

Guest
Guest's picture

Only the "addict" version applies. Verbal abuse seldom leads to obesity or suicide. How about "runaway", "homeless" or "reject", those would be more realistic. The art directions isn't that great either. They could have at least used a typewriter font...

Guest
Guest's picture

I can imagine the effort it took to come out with this idea. Hope you didn't lose much hair, well done Avinash Sampath, Tim Bishop!

Guest
luispiter's picture
luispiter
Activity Score 2756
comunication
Guest's picture

super....concept

Guest
Guest's picture

cakap

Guest
Guest's picture

cakap

Guest
Guest's picture

It's very clever. But will it actually make a parent accustomed to hurling insults at a kid stop? Or does it make a community feel better about "doing something"?

Guest
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