Obesity
Description
Verbal child abuse. One thing leads to another.
Creative Director: Magnus Olsson
Art Directors: Avinash Sampath
Retoucher: Jeroen Wartenbergh
Copywriters: Avinash Sampath
I really like this.
what you want to make an advertisement where people will try hard to understand???
Great concept, and execution!
Thinking time is for long! Is good on be to this.
I think the art is really good. Is simple, effective. Great job!
Great job! strong messeage!
No. Bad ad. Instead of focusing on the negative, why not give people the tools/info they need to turn it around? Do something positive?
Insulting your kid will make them fat? And that's a very serious concern?
I like the other 2 ads, but this one just sort of confuses me.
Only the "addict" version applies. Verbal abuse seldom leads to obesity or suicide. How about "runaway", "homeless" or "reject", those would be more realistic. The art directions isn't that great either. They could have at least used a typewriter font...
I can imagine the effort it took to come out with this idea. Hope you didn't lose much hair, well done Avinash Sampath, Tim Bishop!
super....concept
cakap
cakap
It's very clever. But will it actually make a parent accustomed to hurling insults at a kid stop? Or does it make a community feel better about "doing something"?
Latest Collections
