Agency Network: 
Published/Aired: 
May 2016
Obesitas Liga:  Urn
Obesitas Liga Print Ad -  Urn

Description

Print advertisement created by 10 Advertising, Belgium for Obesitas Liga, within the category: Public Interest, NGO.

Caption

In Belgium, overweight is becoming cause of death number one.

Advertising Agency: 10 advertising, Antwerp, Belgium
Creative Director: Denis Ghys
Copywriter: Robin Dhondt
Art Director: Steven de Vreese
Photography: Tom Joye
Production: Whokilledjoe
Log in to post comments
tirthomitro's picture

the copy's got lost in translation
otherwise a great idea... infact terrific idea!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Alusta's picture

haha. That's an awesome lost in translation.

Great idea though.

Alusta
Activity Score 52
Misstree's picture

"In Belgium, obesity is the No. 1 cause of death" There!

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

mikeelrapido's picture

Very good idea..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

dsklan's picture

haha!

dsklan
Activity Score 1924
Art Director at homeshop
Adaddicted's picture

translation is the killer!!

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

hilazon's picture

great idea! Sad fact...

hilazon
Activity Score 150
pepsiice's picture

this is so cool and out-of-the-box!

pepsiice
Activity Score 253
Graphic Designer
addictedtoads's picture

this is awsome idea and execution

addictedtoads
Activity Score 16
Art Director at applied arts cairo
CrackerJackFlash's picture

excellent

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

John van de Vorstenbosch's picture

LOVE the idea! I'm a bit disturbed by the pilar the urn is standing on. Why not by the chimney? Or just a white background. At first glance I thought of a museum, then I red the copy.

Nonetheless, GREAT idea!

John van de Vor...
Activity Score 216
Copywriter at Hansnel Group
atb2005's picture

Well they had to place it on something.. It also looks as if it were a trophy (obesity wins first prize for causing the most deaths).

Great idea indeed. I like the way the ashes are overflowing (great metaphor). 9 stars.

atb2005
Activity Score 13547
dnyanesh's picture

nice

dnyanesh
Activity Score 115
Art Director at Pune
Hiperion's picture

great and done yet work

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
shitmonk's picture

WOW for real, it' Gullivers ashes :D
The more i look into print advertising, the more i realize that the social campaigns are the best line of work where you can be free and imaginative to the limits (there are none)

shitmonk
Activity Score 463
annworm's picture

GREAT

annworm
Activity Score 4
tytpol's picture

Weirdo bu nica...

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

ssguixi's picture

kill the copy

visual is self explanatory. well done.

ssguixi
Activity Score 213
Art Director at Y&R
kingzeus's picture

hahhaa..great idea.....hihi

kingzeus
Activity Score 260
Ideate Creative Communication |

"you are valued for your value so be valuable..."

IRONWORKS's picture

very good!

IRONWORKS
Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
desiideas's picture

very nice. I like...

desiideas
Activity Score 88
Copywriter, Rediff.com
Alan Zed's picture

The idea was already good when GreyWorldwide find it in 2005 for Future Sport Gym Center.

Alan Zed
Activity Score 58
Copywriter at Paris
priyanthavij's picture

Good idea.

priyanthavij
Activity Score 66
Lowe LDB
dthlb72's picture

Awesome twist....! Great!

dthlb72
Activity Score 545
Art Director, ADK Malaysia
BLACKPIXEL's picture

great

BLACKPIXEL
Activity Score 468
Graphic Designer
yousef.k's picture

ha ha nice!

yousef.k
Activity Score 89
Copywriter at Drive Communications
Advertisement
Featured Content

Latest Collections

Advertisement