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Cooker

Campaign
Agency Network: 
Published/Aired: 
April 2010
Oba:  Cooker

Description

Advertising Agency: Bronx, Curitiba, Brazil

Print advertisement created by Bronx, Brazil for Oba, within the category: Retail Services.

Caption

Hot Wheels fire truck. Get yours.

Creative Director: Alexandre Silveira
Art Director: Keith Lauer
Copywriter: Fábio Duarte
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Geimima's picture

why fire trucks only?

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

atb2005's picture

I think someone needs to "extinguish" the entire campaign. It's mildly funny, but still. It looks more like an ADULT toy campaign. Remove Oba (which makes toys), and you'd never be able to guess this is a toy ad. Toys are for kids; keep that in mind as you brainstorm.

atb2005
Activity Score 13557
IRONWORKS's picture

The ideas are really work and i dont think it looks like an ADULT toy campaign.

As you know kids now a day are full of imagination, so is a GREAT idea!!!

IRONWORKS
Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
sirvan's picture

Hot Wheels ads are the new condom ads. They've been done. 1000 times. And much, much better than this.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

TexasH's picture

Security check: if you extinguish fire from a gaz cooker..do gaz still goes out?
:)

TexasH
Activity Score 365
copywriter
Matt Tonkin's picture

So when the kid gets the fire truck they play around the stove elements? Yah thats just a great plan isn't it. doesn't appeal to any target for the product, not the kids or the parents, looks like a portfolio filler that went very wrong.

Matt Tonkin
Activity Score 168
Art Director at Northern Productions Inc.
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