Next of kin

Agency Network: 
October 2010
Oak:  Next of kin


The campaign sets up Oak as the perfect solution to "hungrythirsty", the state of weak indecision when you’re a little bit hungry and a little bit thirsty but can’t decide what to do about it. Oak is the only flavoured milk that can hit the "hungrythirsty" spot because it hasn’t been watered down or compromised to fit in with trends, fads or societal pressure.

Print advertisement created by The Monkeys, Australia for Oak, within the category: Non-Alcoholic Drinks.


Oak kills hungrythirsty dead.
Then informs its next of kin via text.

Advertising Agency: Three Drunk Monkeys, Australia
Executive Creative Director: Justin Drape, Scott Nowell
Art Director: Matt Heck
Copywriter: Damian Fitzgerald, Alex Derwin
Group Content Director: Dan Beaumont
Strategic Planning Director: Fabio Buresti
Strategic Planner: Fiona Lake
Content Director: Suzy Coman
Content Manager: Kate Behne
Designer: Erwin Santoso
Print Producer: Tom Harrison, Chris Benson
Photographer: Andrew Cowen
Producer: Samantha Simpson & Adam Watson (SAMIAM)
Art Buyer: Alice Quiddington
Retoucher: Toby Pike (Toby & Pete)
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Highest Rated

Guest's picture

Maybe watch the tvc first haha

Roger Keynes's picture

...from a prepaid mobile! ;)

Ripper, Monks!

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

morse's picture

Haha, cruel. :)

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture

Bit confusing to me, perhaps because it's not the most easiest English written here. But I think the fact that the agency provided explanation is a proof of that as well. Good work needs no explanation, it explains itself.

Hibon's picture

very confusing... but maybe i can understand why because of the name of the agency; Three Drunk Monkeys :-)

Activity Score 3734

Simple ideas are the best !

shahidali's picture

i could grab neither the copy nor the brief!
this ad may remain as a big question mark through my whole life:-)

Activity Score 4065
Dhaka, Bangladesh |


Guest's picture

I got it easy enough without reading the explanation. I think it's kinda funny! Lighten up, people.

Roger Keynes's picture

...and wisen up.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

Maybe watch the tvc first haha

Guest's picture

wow people who comment on this site are either mentally challenged or 13 years old

Billoughsby's picture

Not on board with hungrythirsty. Not just any old neologism will do.

Activity Score 5154
Art Director |

That's it.

Guest's picture

I like these guys, but I'm definitly not slamming down a carton of chocolate milk if I'm thirsty...

Guest's picture

Got it right away from the 2 print ads. Love 'em. The one with the walking man didn't work so much, until I saw the TV ad, then it does. Hits their market, methinks.

Bitty86's picture

I really like this campaign. I am hungrythristy all the time... good insight and funny.

Activity Score 71
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