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The Turn Signal Doesn’t Hurt - Cactus

Campaign
Agency Network: 
Published/Aired: 
September 2018
O Imparcial: The Turn Signal Doesn’t Hurt - Cactus

Description

The advertising campaign talk to the citizen that don't pay attention with the traffic. The number of accidents are growing because human faults. The turn signal it's one of the more important alerts to avoid mistakes and collisions, so, the ads are showing the unreal risks. We shouldn't be afraid of the turn signal.

Print advertisement created by Audi Comunicação, Brazil for O Imparcial, within the category: Media.

Caption

The turn signal doesn’t hurt. Recklessness does!

Advertising Agency: Audi Comunicação, Presidente Prudente-SP, Brazil
Creative Director / Copywriter: Rafael Lucas
Art Director / Illustrator: João Corazza
Photographer: Victor Gonçalves
Additional Credits: Roger Lima, Bruno Lopes
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MacMonkey's picture

Not good.

Bad photoshop... the depth of field makes no sense for the centre of the wheel and the cactus to be in focus.

Also, the ad is structured awkwardly... the line contradicts the visual.

MacMonkey
Activity Score 331
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