Piracy doesn't work, Music

Agency Network: 
December 2010
NYC Office of Film Theatre and Broadcasting:  Piracy doesn't work, Music


Print advertisement created by Fathom, United States for NYC Office of Film Theatre and Broadcasting, within the category: Recreation, Leisure.

Advertising Agency: Fathom Communications, USA
Creative Directors: Kit Cramer, Noah Ross
Art Director: Shiloh Gray
Copywriter: Kit Cramer
Producers: Brett Fisher
Account Executives: Alexis Sheehan, Moya Fry
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jackmancer2017's picture

I doubt this ad slaps people hard enough in the face to even think about the welfare of others (their jobs). It takes a lot to stop people from illegally downloading, mainly cause it's free and nobody likes to pay.

Billoughsby's picture

"What's that? I can't hear you. I have headphones on, listening to music I downloaded illegally last night."

Like the clean simple graphic approach of this series, though.

Activity Score 5154
Art Director |

That's it.

Pedestrian's picture

The graphic approach works. But the copy blows. I first looked to see what country the agency was in, because sometimes humor can get lost in translation. Then I realized that it was an American agency....womp wommmp....

Activity Score 492
morse's picture

This is a great subject and these posters are very average unfortunately.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Sdb's picture

The visual could have been more deadly and straight.. Find it layered and even the copy is not appealing..

Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
SomeDude's picture

To put it bluntly, this isn't going to make people give a damn.

Activity Score 53
CuriousPencil's picture

If "Piracy doesn't work in NYC" then why make a campaign against it? It clearly works. This campaign, sharp & clean design or not, is badly let down by its thinking and the copy (calling product counterfeiting 'bogus' is positioning your audience in the 80s, surely) should really not have been let out of the building - asking people to care about and contribute to a 'happy ever after' is a little embarassing to read. Think this should be scrapped and started over.

Activity Score 4199
jonriv's picture

not good enough no stop piracy!

Activity Score 6
Studying at Universidad Don Bosco
MidasTouch's picture

Nice graphism.
Obivous fail.

- - - - -edit- - - -

I noticed the idea of using a track and transforming it ; "Killer Queen" = "Killer music" ; "Happy Ending" = "Not So Happy Ending"
It could have been the campain itself!

Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Jordan J. Caron's picture

The art is not very good and there's too much reading involved. Seems like they could have used many of the principles from Made to Stick.

Jordan J. Caron
Activity Score 20
Victoria, BC, Canada
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