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Cards

Campaign
Agency Network: 
Published/Aired: 
April 2009

Description

Print advertisement created by Y&R, Chile for Nutri Balance, within the category: House, Garden.

Caption

Bad food, bad dog. All the vitamins, all the flavor.

Advertising Agency: Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca
Regional Executive Creative Director: Guillermo Vega
Creative Directors: Francisco Cavada, Alvaro Becker
Art Directors: Fabrizio Capraro, Andres Echeverria
Digital Retoucher: Cristian Muñoz
Illustrator: Raul Pardo
Account Supervisor: Juan Carlos Meza
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Guest's picture

Love the campaign, but this piece reminds me too much of an old Purina ad: addshots.blogspot.com/2008/04/purina-dog-chow-domino.html

Guest
Guest's picture

jajajja, wena renzo!!!

Guest
sabajle's picture

Done last year by FP7 Doha - Purina Dog Chow. One some Lynx.
There are one or two more ads in campaign.
Similarity is too obvious. Shame.

sabajle
Activity Score 4
Emran Hayat's picture

silly dog :P

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Prolam Young and Rubicam Santiago's picture

These are the final credits:

Advertised brand: Nutribalance
Advert title(s): Cards
Headline and copy text (in English):
Bad Food, Bad Dog. Nutribalance. All the vitamins, all the flavor.
Advertising Agency (Name, City, Country): Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca

Regional Executive Creative Director: Guillermo Vega

Creative Director: Francisco Cavada / Alvaro Becker

Art Directors: Fabrizio Capraro / Andres Echeverria

Digital Retoucher / Illustrator: Cristian Muñoz / Raul Pardo

Account Supervisor: Juan Carlos Meza

Published: April 2009

Prolam Young an...
Activity Score 8
live_comments's picture

Isn't it the same? It was on Cannes shortlist last year.

http://theinspirationroom.com/daily/print/2009/3/dog_chow_dominos.jpg

live_comments
Activity Score 48
Guest's picture

bad renzo! hahahha buenisima saludos cho!

Guest
Liverpudillian's picture

hmmmm average

Liverpudillian
Activity Score 58
Graphic Designer
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