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Blind

Campaign
Agency Network: 
Published/Aired: 
April 2009
Nutri Balance:  Blind

Description

Print advertisement created by Y&R, Chile for Nutri Balance, within the category: House, Garden.

Caption

Bad food, bad dog. All the vitamins, all the flavor.

Advertising Agency: Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca
Regional Executive Creative Director: Guillermo Vega
Creative Directors: Francisco Cavada, Alvaro Becker
Art Directors: Fabrizio Capraro, Andres Echeverria
Digital Retoucher: Cristian Muñoz
Illustrator: Raul Pardo
Account Supervisor: Juan Carlos Meza
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mandark_123's picture

smart:P

mandark_123
Activity Score 3017
jai hind's picture

great campaign

jai hind
Activity Score 356
Art Director |

jai hind
art director

Guest's picture

good, nice idea

Guest
Adaddicted's picture

this campaign would certainly work!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Guest's picture

great art direction-dull ideea.

Guest
Guest's picture

LOL

I love it

Guest
Guest's picture

Yeah, I have to say I like this whole campaign. Certainly refreshing to see such a different angle in a dog food ad.

Guest
Guest's picture

pls feed your dog well and with good food today, thedog might be your eyes tomorrow.

what is good is not bad

Guest
Guest's picture

Are the building real or 3D? There's something surreal about the execution.

Guest
mrckais's picture

jajajja, es divertido y me agrado el arte

mrckais
Activity Score 417
Art Director |

mrckais

Guest's picture

i like it. wanna see more! great job guys!

and to the "guest" who didn't have the balls to log in and give a name, it's not a dull idea. bet you can't come up with one.

Guest
just write's picture

this campaign is awesome... good job guys keep up.....

just write
Activity Score 651
Copywriter at Banyantree communications
iT-iS-i's picture

Nice spin for the dog food category and really enjoyable. Well done.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture

the hole in the ground is cut and pasted spearately. you can tell from the shadows.

Guest
Guest's picture

the power of insight ones...like it

Guest
Guest's picture

Digital Retoucher / Illustrator: Raul Pardo

¿QUEEEEE?

http://retoquecristian.blogspot.com/

Guest
Prolam Young and Rubicam Santiago's picture

These are the final credits:

Advertised brand: Nutribalance
Advert title(s): Blind
Headline and copy text (in English):
Bad Food, Bad Dog. Nutribalance. All the vitamins, all the flavor.
Advertising Agency (Name, City, Country): Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca

Regional Executive Creative Director: Guillermo Vega

Creative Director: Francisco Cavada / Alvaro Becker

Art Directors: Fabrizio Capraro / Andres Echeverria

Digital Retoucher / Illustrator: Cristian Muñoz / Raul Pardo

Account Supervisor: Juan Carlos Meza

Published: April 2009

Prolam Young an...
Activity Score 8
Guest's picture

executed dave hill style..i think..i like!

Ahmad Rejaie Arbee, Malaysia

Guest
Guest's picture

There's a logical flaw with this campaign. How does a dog know that it's been given bad food in the first place?

Guest
Liverpudillian's picture

this is one is good too

Liverpudillian
Activity Score 58
Graphic Designer
Ramat Ajala's picture

Great.

Ramat Ajala
Activity Score 800
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