The newly launched print and OOH campaign highlights how helmets can be an extension of your personality – and while safety always comes first, it does not mean you need to choose a boring helmet. The scenes of each ad take us back into history, paying tribute to some of the most emblematic helmets in history, like a knight’s armor defending him from a fire-breathing dragon; a deep-sea diver protected from an Octopus; a Roman Gladiator shielded from a Lion; and a Samurai keeping safe from a Ninja. All of the spots include the copy ‘Helmets. Protecting Us Since Ever.,’ a fun add-in given all of the historical references.
Print advertisement created by la comunidad, United States for Nutcase, within the category: Personal Accessories.
Chief Creative Officers: Joaquín Mollá, José Mollá
Associate Creative Directors: Fernando Reis, Marcelo Padoca
Art Directors: Fernando Reis, Guilherme Nóbrega
Copywriter: Marcelo Padoca
Illustrator: Juan Bakea
Account Director: Mike Ridley
Account Executive: Alina Zuniga
Integrated Producer: Robert Hannau
Director of Studio Services: Thomas Bolger
Manager of Creative Services: Maru Sokolowski