Plastic Knife

Agency Network: 
April 2011
Nusr-Et Steakhouse:  Plastic Knife
Nusr-Et Steakhouse Print Ad -  Plastic Knife


Print advertisement created by Lowe, Turkey for Nusr-Et Steakhouse, within the category: Food.

Advertising Agency: Lowe, Istanbul, Turkey
Creative Directors: Tuba Samli, Tayfun Kisacik
Art Director: Tuba Samli
Copywriter: Tayfun Kisacik
Photographer: Gökçe Eren Memi̇şoğlu
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Highest Rated

joelapompe's picture
Activity Score 4025
morse's picture

It's good. I can't believe it hasn't been done before.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Tommy G.'s picture

So tender, you'll need a simple plastic knife

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
sakshi.89mahajan's picture

sweet and simple!

Activity Score 88
Graphic Designer at Art Trainee at Bates 141
ace85le's picture

idea is OK but it cheapens the positioning for me. well maybe they're not a high end restaurant anyway.

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

My_friend_Goo's picture

The no knife ones are better. Much better

Activity Score 292
Copywriter at Awesome promegranate
agappehp's picture

Tanks so much for idea hahaha

Activity Score 108
Graphic Designer at Ideia Publicidade
MidasTouch's picture

cool idea.
Could have been simplier with the photograph

Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Dirgha's picture


Activity Score 103
Glut's picture

it wasn´t clear for me at once. Besides this, the ark work is kind of weak

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
kleenex's picture

not good at all.

Activity Score 58777
Web Designer/Developer
abdeLooK's picture

me too i didn't get the idea at first glance. but nice photo

Activity Score 250
Graphic Designer at Lyon, France
nerio's picture

I think this would work better for the makers of the plastic utensils...

Activity Score 166
Web Designer/Developer
Billoughsby's picture

ace is right -- first association this prompts is the cheesiness of anything served with plastic utensils. For a mall food court franchise, that might not be an issue. For this, I think it is.

nerio is right too. As an ad for plastic utensils, this "no" might get a "yes".

Activity Score 5154
Art Director |

That's it.

mikey mugambi's picture


mikey mugambi
Activity Score 69
Imagine IMC
joelapompe's picture
Activity Score 4025
jass24's picture

Give me a plastic bag and I'll throw up! How could you come up with such an old idea in 2011? Turkey won lots of awards recently, so there is no excuse for this kind of lame creativity. I can't be "tender" when I'm facing such overdone crap, sorry guys. I hope the food in that steakhouse is fresher than its ads!

Activity Score 10
Graphic Designer at universidad latina
BWilcox's picture

Took me a minute to understand what it meant but it does make that ribeye look cheap with plastic knives.

Activity Score 18
Marketing Manager |


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2021-05-25 09:36