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kurtberengeiger's picture

I don't get it. But I may just be having a slow day...

kurtberengeiger
Activity Score 7307
Copywriter
ivan's picture

The ad suggests with GPS the tip would've taken much less time.

ivan
Creative Director at Ads of the World
kurtberengeiger's picture

Now I get it. I'm not having a slow day. And this advert still doesn't work well.

kurtberengeiger
Activity Score 7307
Copywriter
Nhanha's picture

bad photo...

Nhanha
Activity Score 108
Art Director
juliangray's picture

agree.
i think this could work, only because its for Isreael. But even with that its a weak idea.

juliangray
Activity Score 981
Art Director
elyoshiro's picture

Un anuncio de GPS hecho solo para quienes saben la historia del pueblo hebreo.
Hizo falta que agregaran la explicación para que pudieramos comprender la pieza.

elyoshiro
Activity Score 544
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

chriscoast's picture

Not all the four books are about the Hebrew people's trip in the desert.
I think only Exodus would work.
Even so, I think it's a week ideea.

chriscoast
Activity Score 75
Art Director |

**!BULLSEYE!**

ivan's picture

Numbers is the forth book of the Old Testament which tells the story of the Hebrew people and their 40 year journey in the desert, after exiling Egypt.

ivan
Creative Director at Ads of the World
primo_susto's picture

finally the explanation!
thanks a lot... and now that i know, i like it... but it is not a functional ad

primo_susto
Activity Score 438
Graphic Designer
Wordnerd's picture

nah.. showing the difference a new gps would have made 2000 years ago and not even adding a line? someone didn't do his homework.

btw: i'm not familiar with that story - did it at least take them 40 years because they got lost?

Wordnerd
Activity Score 6620
Copywriter
ivan's picture

Yes, years... You see God was guiding them, which is not good enough. They should've picked up a GPS phone. ;)

ivan
Creative Director at Ads of the World
Wordnerd's picture

thnx ivan, but sorry - i didn't mean that. 40 years because they got LOST in the dessert? or other reasons? (no where to go or i don't know)

Wordnerd
Activity Score 6620
Copywriter
Duckman's picture

The thing is agency had to put the explenation of the concept which means it's not so obvious without agency guidens = it's not so good.

Duckman
Activity Score 518
Art Director at Saatchi & Saatchi |

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

sold's picture

i believe in Israel they all know this history about Hebrews 40 years lost in desert, since they are like...hummm... grand-grand-grand-son of them.
but the arabics (islamics and palestins too) are grand-grand-grand-sons of hebrews too... even if some people dont agree, that is the real thing.
is something like Cain x Abel, same father, but...

anyway, not so good ad.

sold
Activity Score 3373
Copywriter
monicamexico's picture

No one would get this without the explanation.

monicamexico
Activity Score 824
San Pateste's picture

asqueroso, pésimo, feo y mala foto.
atrás del aviso está el manual?

San Pateste
Activity Score 139
Copywriter
davegregory's picture

They had the God Positioning System didn't they? Text is really badly put on the books too.

davegregory
Activity Score 42
Senior Creative at this place here
imke's picture

No one would get this without the explanation.

Here is the explanation.

Numbers is the forth book of the Old Testament which tells the story of the Hebrew people and their 40 year journey in the desert, after exiling Egypt.

And I din't get it though there is the explanation.

"No think is impossible"
---------------------------
http://mikeyonjan.blogspot.com/

imke
Activity Score 472
babahall's picture

Why in the past 3 something ads are there no headlines? the abscence of which makes understanding the ads in one go really difficult?

babahall
Activity Score 41
Other
nice gaijin's picture

Really bad image, and a very narrow message. Maybe it would work in a Magazine targeted at people who have actually read the old testament?

nice gaijin
Activity Score 813
xhp's picture

omg... execution hurted my eyes ...

xhp
Activity Score 541
Computer graphic designer |

xhpdesign.com

fractalrene's picture

...so The Odyssey could have took just a few pages too?

fractalrene
Activity Score 1500
Copywriter
miko1aj's picture

This particular trip started in the book of Exodus and ended in Deuteronomium – the fifth book of Moses. So narrowing only one book is an inconsequence.

miko1aj
Activity Score 3010
gmint7's picture

:::J:::

wad..
comeon
u think the whole world is christian?

get real

gmint7
Activity Score 2645
Art Director at ad grad @ S Francisco |

:::J:::

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