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Nose

Campaign
Agency Network: 
Published/Aired: 
August 2009
NTK:  Nose
NTK Print Ad -  Nose

Also From This Campaign 3

Description

Print advertisement created by Engauge, United States for NTK, within the category: Industrial, Agriculture.

Caption

NTK oxygen sensors install right the first time so you can tend to other things.
Precision-engineered NTK oxygen sensors feature OEM form, fit and function right out of the box, for quick, easy installation on any vehicle. No problems. No callbacks.

Advertising Agency: Engauge, Columbus, USA
Creative Director: Jason Bergeron
Art Director: Dan Magdich
Copywriter: David Stone
Photographer: John Sanderson
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alexander_bickov's picture

Bad execution. To much photoshop

alexander_bickov
Activity Score 3281
Guest's picture

Overkill on the use of theLuciesart filter.
Can someone please explain the ad: what is the relation between hair growing out of the guys nose/ear/ eyebrows and oxygen sensors ?

Guest
Guest's picture

huh?

Guest
Dev Kumar's picture

At least one can relate to oxygen here but that's not important. I feel the visual relevance is caught up in one layer too many. The negativity could've been avoided.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Guest's picture

oxygen sensors don't relate to breathing...they're an auto part.

Guest
Dev Kumar's picture

Thanks mate. Yeah I know they're an auto part. I feel these visuals are too layered and the communication is headed in another direction. In the entire series, only this one could relate in some way to the term "oxygen" if that was what the makers of this piece of communication intended although it's apparent that they didn't. So you see, it was just a pun.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Arkadiusz's picture

Who's the target? Mechanics, I suppose. So why these ads are ridiculing this occupational group?

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Dingleberry Jack's picture

"Save time using our product, spend more time on other things .... "
Not so fresh insight and not very exciting copy. AD is so-so.

Overall not so very good, but ok minus idea.

"Collecting points for what!?"

Dingleberry Jack
Activity Score 246
Guest's picture

Definitely not a fresh idea...

Guest
Guest's picture

Yeah, bad use of HDR. Too artificial.

Plus, they ripped us off. I did a campaign several years ago in Columbus. It was a LOT better (funnier, not cliche, etc).

Guest
magintosh's picture

post a link.

magintosh
Activity Score 62
Graphic Design |
Guest's picture

Just look in your pile of portfolio samples.

Guest
Guest's picture

you've told us 3 times, post a link or shut up

Guest
Guest's picture

lol. We'll make sure to send our campaigns side by side around to Columbus creatives. No one should send their book to your agency.

Guest
Guest's picture

confusing, weird photoshop, but not a bad idea in general.

Guest
JopyCunior's picture

i don't get it. can someone explain that to me?

JopyCunior
Activity Score 223
Copywriter
Wordnerd's picture

oh god it's about his nose-hair?! took me a damn whole minute to spot. nice example of arting away the idea

Wordnerd
Activity Score 6692
Copywriter
Honest Dave's picture

Didn't even get this was nose hair until I read the comment above. Just looks like a mustache.

Honest Dave
Activity Score 233
Art Director |

www.davestyler.com

Guest's picture

Very expected. The idea could have been executed waaaaay better.

Guest
Guest's picture

Hi, I'm a creative in Columbus and I've seen the original campaign they "borrowed" this from. Engauge not only borrowed the campaign, but made it pedestrian.

Guest
Guest's picture

just checking in. Yep, this still sucks.

Guest
Minotti's picture

Please I wants an explanation for this advertising campaign

Minotti
Activity Score 22
everyonesacritic's picture

Wow, a lot of petty jealousy going on here. The idea is pretty broad so I can see where similar ads could have been created. The idea is funny and quite clear. Puzzled by all the confusion. This part installs quick and right the first time so you have time to tend to other things. What's not to get? Not amazing, but quite good considering the category and the fact it's clearly a trade ad.

everyonesacritic
Activity Score 4
Creative Director at Detroit, MI
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