Absholutely

Campaign
Agency Network: 
Published/Aired: 
November 2011
NTF:  Absholutely

Description

Print advertisement created by Cordovan, Sweden for NTF, within the category: Public Interest, NGO.

Caption

Text messaging while driving is equal to a blood alcohol content of 0.15 percent.

Advertising Agency: Cordovan Communication, Gothenburg, Sweden
Creative Director: Patrik Spång
Art Directors: Carina Lindström, Ola Lundin
Copywriter: Patrik Spång
Illustrator: Carina Lindström
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jackmancer2017's picture

Awkward and forced.

jackmancer2017
Activity Score 6950
Copywriter at Editor/Student
andylefty's picture

Well ain't this interesting. The line and 'fact' are the best.

It's fairly simple in image. 8 stars for confronting a serious issue in a fairly convincing way.

andylefty
Activity Score 4297
Graphic Designer at Central Saint Martins College of Art and Design
MicheleVirgilio's picture

Good idea. Not so good the concept esecution

MicheleVirgilio
Activity Score 2569
MikeYikes's picture

I like this. It stands out. But most importantly, I'd remember it if I tried to text while driving.

MikeYikes
Activity Score 117
Creative Director
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