The campaign for saving homeless animals from capture and abuse is aimed for citizens of large cities.
The main idea of the promo is to encourage all people not to be indifferent, to show initiative in order to save animals, taking them home or to visit the shelter "Novy Shans" (New Chance).
With the help of visual series we want to bring the idea that the destiny and surrounding of the animal depends on just one action – geniality.
Print advertisement created by ROI Group, Kazakhstan for Novy Shans, within the category: Pets.
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