Description
Print advertisement created by Art&C, Brazil for Novo Jornal, within the category: Media.
Caption
Don't be the last one to know.
Advertising Agency: Art&C Comunicação, Natal/RN, Brazil
Creative Director / Copywriter: George Wilde
Art Director: George Rodrigo
Photographer: Thiago Palitot
Creative Director / Copywriter: George Wilde
Art Director: George Rodrigo
Photographer: Thiago Palitot
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Jun 03, 2013 - 10:50sold
If the idea is show us "news" that someone did not knew, this is nothing and done million times (this concept is veru old and common thinking)
otherwise, the examples does not show us "news" that we can discovery on newspaper (not relevant for the product). On this one, in particular, is relevant just if the newspaper is an expert in gossip
and if the idea is in the fact they made A characters and Z characters (the person who don't know the "news"), they need to explain, because i believe no one got it.
i think they did a well done job in Art Direction and that is all.
Copywriter
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