Rollercoaster
Description
Print advertisement created by Bronx, Brazil for Nova Vida Rehab Center, within the category: Health.
Drugs take you to a way you may not come back. Nova Vida Rehab Center.
Creative Director: Alexandre Silveira
Art Director: Rafael Guth
Copywriter: Fabio Duarte
Art buyer: Gabriela Alberti
Illustration: 6B Estúdio
good illustration is a "good trip"
Awesome
Unfortunatly, not all rollercoasters end in a rehab center.
No, I don't think it'll work.
That's me!
http://resiseymilim.wordpress.com
Excellent illustration. Headline is a little hard to find at first. It's a cool idea, but I'm not sure it will compel someone to get into rehab. The illustration is almost a little too fun. Maybe if the imagery were more ominous and evil, it might have the desired effect. Just a thought.
Ditto. Seems too fun. Could have a darker more sinister tone to be effective.
Un truchiñho bien bonitiñho pero eu copiñho no es tan clariñho!
Ditto dittoed. Showing an almost beguiling Beatles-era imagining of 'the drugs' isn't going to hit the target audience. That said, this decent illustration could be steered much more effectively if the copy was pointed at the famlily and friends of the addicted. Those people who, like the agency, seem to think that drugs are all hallucinogenic floaty lights, not nights on streets with nothing but pavement and sorrowful 'any spare change' bleats. This can be fixed, if anyone cares to finish it.
Makes one want to do drugs.
haha, yes.
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Creativity!
amazing... keep at it..
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it's all in the head!!!
amazing... keep at it..
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it's all in the head!!!
This advertisement was made to be seen in a rotatory way. It ends with the transformation of the good guy (made by clouds) into a kind of devil. It was made on purpose very attractive on a glance but on a deeper view you see that it is a bad trip indeed. That's all folks!
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