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Chicken

Campaign
Agency Network: 
Published/Aired: 
May 2016

Description

Print advertisement created by Lowe, Egypt for Nouval, within the category: House, Garden.

Caption

Non-stick cooking pans.

Advertising Agency: Lowe Egypt, Cairo, Egypt
Creative Directors: Hisham Kharma, Hesham Ellabban
Art Director: Montasser Khalil
Illustrator: Mirage Works
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Guest's picture

woow .. amazing i like the way u made the pan section .. and teh chicken look so funny

Guest
Guest's picture

I think this is the best one i am blown away veryy impressed GREAT EXECUTION

Guest
jeffmarked's picture

Is he standing on the pan looking through it at us? I am not so sure about this one and starting to feel like three executed the exact same way.

jeffmarked
Activity Score 49
Marked
Endlessway1's picture

i like this series .. but might need to show the real texture of the animals and the pan.

Endlessway1
Activity Score 99
Graphic Designer at LOWE Egypt
oo's picture

i think it the best of this campaign

oo
Activity Score 52
dude79's picture

Besides the execution that I see, the idea of flipping a pan while cooking is most fun thing people do. This small twist to it is very unique and just cool.

dude79
Activity Score 12
Art Director
Guest's picture

can anyone explain what's all?

Guest
pabloogilvy's picture

Creo que es muy creativo y la ejecución es incrediable

pabloogilvy
Activity Score 8
Ogilvy and matthews
MindZoo's picture

I'm sorry but this is really ambiguous. I really had to make a creative leap to recognize that this is a cross-section of a pot and only then realized that the 'ball' cartoon animal implies that it is moving around freely inside the tilted pot. Obviously the agency and their friends are supportive but I've got to be honest and say that it really does not work.
Maybe if the pot was less abstract? And what is the relationship between cartoon characters and the product? Finally, the animals look like they're floating in the pot which also takes away from the concept of them rolling around in it.

MindZoo
Activity Score 119
Other at Boomtown Productions
Guest's picture

"to recognize that this is a cross-section of a pot"
LOOK AT THE LOGO

"the 'ball' cartoon animal implies that it is moving around freely inside the tilted pot"
OBVIOUSLY, LOOK AT THE BENNEFIT

the agency and their friends are supportive
TRULLY, I DONT KNOW THAT PEOPLE

..GREAT IDEA.

PS
Odiaría tener que citar a un man tan pendejo de nuevo.

Guest
Guest's picture

If you can't see it you must be blind, buddy!
take a look again!

Guest
Guest's picture

oh my gold, lame and ghost. and boring.

sorry egypt, not this year, try harder.

Guest
Guest's picture

Wooowww, thats amazing dude.

where did you learn art direction ?

gold lion for sure.

Guest
icanthink's picture

hey!!!!!!!!!
missing something????

icanthink
Activity Score 270
Creative Director
Guest's picture

seems a lot of creatives will buy that pans...
c'mon guys, it doesn't make sense.
too ermetic to be understud!

Guest
Guest's picture

seems a lot of creatives will buy that pans...
c'mon guys, it doesn't make sense.
too ermetic to be understud!

Guest
Guest's picture

seems a lot of creatives will buy that pans...
c'mon guys, it doesn't make sense.
too ermetic to be understud!

Guest
Guest's picture

seems a lot of creatives will buy that pans...
c'mon guys, it doesn't make sense.
too ermetic to be understud!

Guest
Guest's picture

Dont be such a bunch of kidults! If it were 2D everyone would have hate this.

Guest
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