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December 2013
Norwegian Air Shuttle:  Gift wrap
Norwegian Air Shuttle Print Ad -  Gift wrap

Description

Norwegian wanted to say Merry Christmas and give thanks to their Finnish customers, who had just chosen them as the 'most liked airline in Finland' (EPSI 2013 research). The ad was

Print advertisement created by 358, Finland for Norwegian Air Shuttle, within the category: Transport.

Advertising Agency: 358, Helsinki, Finland
Copywriter: Antti Tähtinen
Creative Director / Art Director: Antero Jokinen
Graphic Designer: Isa Jokela-Gomes
Producer: Elina Tähtinen
Strategists: Dan Goodall, Peter Barmer
Client Team Director: Kimmo Tupala
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Highest Rated

Boris Batkin's picture

These guys must have some kind of brain damage or then they are high on crack.
I am from Russia and even I don't wrap my gifts in newspaper.

Tell you what. I will make a huge shit and send it to you. You take a picture of it and post it here.

By the way check out this... http://creativity-online.com/work/coca-cola-billboard-wrapping-paper/3...

Boris Batkin
Activity Score 40

CAPITALISM WILL FAIL IF WE DO BAD ADVERTISING!

salil07's picture

Very nice use of the medium. Now would I use newsprint to wrap my gift? I would appear kind of not all together there. I really don't care about you so I wrapped this gift for you in newsprint. But nevertheless, nice idea.

salil07
Activity Score 143
Creative Director |

Hand on my heart

Brad_US's picture

Totally agree with Salil07. Who the heck wraps gifts in a newspaper ad? I'm sure that even the guys from ad agency wouldn't do it.

Brad_US
Activity Score 128
Boris Batkin's picture

These guys must have some kind of brain damage or then they are high on crack.
I am from Russia and even I don't wrap my gifts in newspaper.

Tell you what. I will make a huge shit and send it to you. You take a picture of it and post it here.

By the way check out this... http://creativity-online.com/work/coca-cola-billboard-wrapping-paper/3...

Boris Batkin
Activity Score 40

CAPITALISM WILL FAIL IF WE DO BAD ADVERTISING!

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