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Uzi

Campaign
Agency Network: 
Published/Aired: 
October 2013

Description

Print advertisement created by McCann, Mexico for NonViolence, within the category: Public Interest, NGO.

Caption

If we don't educate against violence we will always live surrounded by it.

Advertising Agency: McCann Worldgroup, Mexico
Creative Directors: Breno Cotta, Javi Carro
Art Directors: Ricardo Montes de Oca, Jimena Espinosa
Copywriters: Breno Cotta, Natalia Nadal
Illustrator: José Espinosa
Photographer: Ricardo Trabulsi
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8718's picture

Educate against violence or live surrounded by it. Snappier?

8718
Activity Score 132
Other
Ad Police's picture

OMG! This is the Rambo's house?

Ad Police
Activity Score 73
kleenex's picture

They have a concept.

kleenex
Activity Score 53332
Web Designer/Developer
Micah1221's picture

Cool Idea, Great Visual. I like how the ad uses environments where one would find more adults (since adults are the target). Still, I think the ad should better incorporate the children, whose lives the creators want to change; One could do this by blueprinting a school or park or cafeteria; possibly have a childlike image running from the parent's car into the school blueprint where the entrance is the gun barrel.

Micah1221
Activity Score 202
Graphic Designer
Dzsoi's picture

Very overused visual with a forced headline to fit in.

Dzsoi
Activity Score 8557
Copywriter at Brightly
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