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Breath by Tobacco Industry

Agency Network: 
Published/Aired: 
July 2013
Non Smoking Generation Print Ad -  Breath by Tobacco Industry

Description

16,000 teenagers start smoking every year in Sweden. A lot because smoking is made to look cool by the tobacco industry. Death as a rationale is getting worn out and young people need to meet other messages to stop, think and listen. Non Smoking Generation is an iconic, retro cool organization working for change in attitude.

Print advertisement created by FamiljenPangea, Sweden for Non Smoking Generation, within the category: Public Interest, NGO.

Advertising Agency: FamiljenPangea, Stockholm, Sweden
Creative Director: Marcus Enström
Art Directors: Tomas Hempel, Erik Otterman
Copywriter: Charlotta Nordling
Illustrator: Stefan Jellheden
Additional credits: Lotta Blomstedt, Elin Ramfalk, Braxton Bruce
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Phil Lestino's picture

make you sphink....generation asshole?

Phil Lestino
Activity Score 1684
certaintly's picture

hahahahahaha exactly what i was thinking

certaintly
Activity Score 3994
skuakrat's picture

certainly

skuakrat
Activity Score 58

I was thinking "Lkujhn hasf :OInblkisrt fvn ;OIuynbodf..." then *DING* Got it!!!!

anónimo de la calle's picture
anónimo de la calle
Activity Score 38
Copywriter |

anónimo de la calle

Maxster's picture

Bold ad. Nice!

Maxster
Activity Score 67
Creative Director
kleenex's picture

no...

kleenex
Activity Score 52690
Web Designer/Developer
printlover's picture

crap

printlover
Activity Score 587
Jackbr's picture

Thinking more, please.

Jackbr
Activity Score 1500
Art diretor |

JackBR

wilmato's picture

jaja I like it. Not elegant but straight

wilmato
Activity Score 5
WJC Publicidad e Imagen
salil.sharma's picture

i like execution

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

eukruk's picture

It reminds me vintage polish antismoking poster:

http://th.interia.pl/51,bd91c8a994862121/papierosy_s_do_dupy.jpg

eukruk
Activity Score 41
Copywriter at freelancer
Eugens's picture

this is one of the most rubbish campaigns I have ever seen in my life. what were they thinking, jeez.

Eugens
Activity Score 2624
Copywriter
jackblack's picture

Smoking out of your ass?

jackblack
Activity Score 2357
Art Director
Maelstrom's picture

Ong

Maelstrom
Activity Score 19
Bob.C's picture

Why would this have any impact on smokers?

Bob.C
Activity Score 1157
Copywriter at Convince Ltd |

= http://we-convince.com/ =

Wiewior's picture

Stolen! There is an old Polish poster using exactly the same idea:
http://demotywatory.com/i/w/3/1100.jpg

Wiewior
Activity Score 2
Art Director
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