Ashes to ashes
Description
Print advertisement created by King, Sweden for Non Smoking Generation, within the category: Public Interest, NGO.
Creative Director: Frank Hollingworth
Copywriters: Nicklas Karlsson, Hedvis Brudkner, Pontus Ekström
Art Directors: Josephine Wallin, Alexander Elers, Lotta Ågerup
Photographer: Peller Bergström
Account supervisor: Lina Söderqvist
Account Manager: Lena Ivarsson
Advertiser Supervisor: Fredrik Söderhielm
Highest Rated
Well, sometimes we have to find out the suitable solution. what you say?
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
To be Frank, Idea is there but I don't see a non smoking generation. A Philip Morris ash & Philip ash something is missing there to communicate. May be under Philip Morris - RIP– December 1,1920 to December 1,1920 and for Philip, RIP December 1, 1920 to December 2010 so the message is, you got a longer life! Hence it absolutely link to your non smoking generation. sorry if I have wrong brief he he he. Overall 7 stars
Well, sometimes we have to find out the suitable solution. what you say?
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
The idea is great, you got something there...but it is not well exploited.
The execution is not original, Everything is floating, no perspective.
kewl!!
they showed me a picture & i laughed
dignity has never been photographed
Good idea, the execution could be better. I don't like this background, it seems the ashes are floating.
senzill… efectiu.
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
this is not a good idea, since burning the dead people isnt applied anywhere in the modern world.. unless they mean "ashes to ashes dust to dust..." which is a part of the funeral rituals but still doesnt hit that hard...
| everartz |
Hey everatrz,
"Since 1973, the number of cremations in North America has more than tripled. Countries such as Japan (97%), Great Britain (70%) and Scandinavia (over 65%) continue to show a high percentage of cremations. It's predicted that by the year 2010, cremations in the US will be close to 40%."
... and that was a year 2000 stat.
I as well plan to be burned up - after they harvest all my organs of course ;-)
Cheers!
Did You tried - "Philip more is", or "Philip is more" or "Philip NO more is" or some?
"Ashes to ashes..."(stolen copy:)
Poor execution, but good idea!
"Bright ideas bring better results"
Brilliant! idea is clear to me, I'd like to give 8* for sure!
its nice one and very smart ... respect it might not work every where ..
If you are referring to the original, I agree. Look at the ashes for example, they are just hanging in space, being clearly cut out from a different background.
My work however took about 10 minutes to complete :DD
good !
but when they are showing ashes, its all about post death, one might not be bothered about his post death realities
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~ Quite obviously, I have gathered no moss ! ~
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