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ivan's picture

Nolita, Italian fashion brand, selected anorexic Isabelle Caro for their new ads debuting at Milan Fashion Week. The ads were shot by famed photographer Oliviero Toscani. The Daily Mail is reporting that Ms. Caro weighs a mere 64lbs. The 27-year old French woman has her own blog (we couldn't locate it) and has suffered from anorexia since she was 13.

Isabelle said that, "I've hidden myself and covered myself for too long. Now I want to show myself fearlessly, even though I know my body arouses repugnance. I want to recover because I love life and the riches of the universe. I want to show young people how dangerous this illness is."

Nolita had this comment "'to use the naked body to show everyone the reality of this illness, caused in most cases by the stereotypes imposed by the world of fashion."

Giorgio Armani responded with, "Anorexia has reasons which are not linked to fashion. Even people who take no notice of fashion get anorexic."

Creative Director at Ads of the World
truecopy's picture

I like this even though i never liked Toscani or his publicity stunts.

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Copywriter |

"Sex sells. Truth even better." - A friend

chikaikai's picture

Here is her blog (only in French)

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justpassingby's picture

sorry to sound ignorant but what the hell is that white stuff around her arse?

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antisanti's picture

Justpassingby: I think it happens when you are very very skinny, because of the bones'rubbing against chair, beds (et cetera). Just think at the pain after long minutes bending on you knees...

But this is just my opinion.

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kurtberengeiger's picture

Hmmm... Not really my cup of tea, but it obviously cuts through the clutter...

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johnromero's picture

Una excelente campaña...


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Art Director at |

No hay tiempo to lose!

Guest commenter's picture

i am doing a project on anorexia for school and was wondering if there is an english version of her blog??????or if someone could translate it

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