Agency Network: 
March 2010
NOE:  Kriboon


Print advertisement created by BBDO, France for NOE, within the category: Public Interest, NGO.


It'll be too late to complain once we're finally forced to move home.
Noé - Save the Earth

Advertising Agency: CLM BBDO, France
Executive Creative Directors: Gilles Fichteberg, Jean-François Sacco
Acount managers: Pascal Couvry, Nicolas Fabre
Art Director: Lucie Valloton
Copywriter: Julien Perrard
Buy Arter: Sylvie Etchemaïté
Illustrator: Frédéric Perrin
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razorsharp creative's picture

What? Is this for a video game, or a movie, or a new TV show? The reason I can't be sure is there's no "call to action" destination. No website, no nothing. I could assume it's perhaps an environmental message, but the problem begins with the copywriting. "It'll be too late to complain once we're finally forced to move home." Do they mean forced to move BACK home, or forced to move FROM home? And again, if I were the slightest bit curious to find out exactly what the heck they're talking about...there's no place to go to for answers. If I have to Google "NOE - Save the Earth" that's one step too many. Four stars instead of two for the artwork, but it's sad that such good artwork has to suffer from very poor writing.

razorsharp creative
Activity Score 186

-Richard Todd Aguayo (razorsharp creative)

atb2005's picture

Find new place to live.

Activity Score 13547
Adaddicted's picture

disturbing visual, I wish if it was from Brasil...

Activity Score 3431
Art Director |


Phil Lestino's picture

I see this as a very clear to action is start treating the environment better or it will turn round and bite your bum!

Phil Lestino
Activity Score 1682
Spoonfeederxxx's picture

Nice Art Direction, but the concept feels a bit expected...

Activity Score 641
whatthefudge's picture


Activity Score 1266
john doe's picture

the illustration is terrific. the idea is cryptic.

john doe
Activity Score 1571
Art Director
xcreativity's picture

amazing artwork, but i really can't get what's being advertised here

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Dzsoi's picture

Amazing art, but as some said before, these drawings are not terrifying enough, as it looks like science fiction, not something that could happen to ME.

Activity Score 8603
atb2005's picture

The only reason I'm giving this campaign 7 stars is because I find it a little too apocalyptic. I just don't think that something like this is going to happen; so it's forced. I also hate advertising that overplays the fear factor.

On a different note, to "move home" means exactly that; that is, to go live somewhere else. Apparently, once the earth is destroyed, we, the humans, would have to find new home.

Activity Score 13547
michelangelo's picture

2012 reincarnation

Activity Score 660
Prime83's picture

Empty idea.
I find it interesting that the illustration is signed.

Activity Score 497
Creative Director at Huella Publicidad
Ensamblador's picture

Very hard to understand, if understandable at all.

Activity Score 239
Creative Director at OMM ensamblaideas
smartbox's picture

This kind of illustration is great for me. And the concept is cool...

Activity Score 177
Guest's picture

when we will be forced to move to another planet (where it rains spears of ice, where giant monsters with giant tongue lick everything on the ground...) because we've wasted ours.... it'll be too late to complain. I find it refreshing and new. The artwork is absolutely amazing. And of course it is inspired from science fiction !

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